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RT @iezzicreative: Any excuse to talk about #B2B #Marketing. Ready to join the @b2blablive twitter conversation, more here http://www.marketingmag.com.au/news...
Banking gets social as CommBank launches ‘Facebanking’ app http://www.marketingmag.com.au/news... Would you 'Facebank'? #social #news #marketing
Free global PR wiki to crowdsource media contact details http://www.marketingmag.com.au/news...
State of Digital Marketing in Australia: coming of age or barely keeping up? Our detailed investigation http://www.marketingmag.com.au/intervi... @Econsultancy
ABC drives mobile-first motto with new companion app http://www.marketingmag.com.au/news...
Status Quo stars in new Coles ad with another parody song – 'Whatever you want' gets the Down-Down treatment http://www.marketingmag.com.au/news...
4 types of content: entertainment, utility, information and community. Find where your brand has credibility - Fleischer from Kraft.#cmworld
#pinterest is the top referral site to Kraft's website in the US, director of media and consumer engagement, Julie Fleischer says #cmworld
Kraft publishes a paid magazine in the US which has 1m subscribers. Food solutions content so good people were willing to pay. #cmworld
25% of Spotify users pay for the premium service. Listening to Kate Vale at #cmworld
"In B2B customers contact the sales rep after 60% of the purchase decision has been made." @jaybaer #cmworld
'Youtility' - @jaybaer's favourite word. Sell and you will make a customer for a day. Help and you will make one for life. #cmworld
Content creation explodes in Aus, but only 29% think it’s working http://www.marketingmag.com.au/news... #cmworld
Of those who've started blogs 85% have only posted 5 or less posts. "Content marketing is a marathon not a sprint," Pulizzi says. #cmworld
Only 5% of marketers have a written content plan. If you don't have one you're creating content without a mission - Pulizzi. #cmworld
Content marketing has become the most searched marketing term on search engines. Joe Pulizzi opens #cmworld in Sydney.
SoDA Report reveals big shift in client-agency engagement models http://www.marketingmag.com.au/news...
Feb social media stats: Facebook, Pinterest and smaller networks drop users http://www.marketingmag.com.au/news...
Brands need to offer more to sustain social relationship http://www.marketingmag.com.au/news...
Maximising sponsorship investment is not rocket science (but it is a science) – by Alicia Beachley http://www.marketingmag.com.au/blogs...
Nestlé is most socially and environmentally-friendly food corporation: Oxfam http://www.marketingmag.com.au/news...
Career profile: Mark Hassell, chief customer officer, @VirginAustralia http://www.marketingmag.com.au/intervi...
Graph Search and 7 implications for brands – by Oli Mistry http://www.marketingmag.com.au/blogs...
Debate: Are senior marketers underrepresented in the classroom? http://www.marketingmag.com.au/intervi...
Opera launches Opera Mediaworks, 'world's largest mobile ad platform' http://www.marketingmag.com.au/news...
Modernising marketing: CMOs blend art and science to drive corporate strategy http://www.marketingmag.com.au/news...
Brave new retail world: how the best leverage technology for better shopper experience – by Caroline Ghatt http://www.marketingmag.com.au/blogs...
Melbourne folks: the DM Forum is on tonight. See you there? http://dmforum.com.au/index...
Watershed moment for mobile payments: Visa and Samsung ink global NFC deal http://www.marketingmag.com.au/news...
The Future Laboratory: Fact plus fiction, ‘hoboism’ and brand tie-ups set to change marketing http://www.marketingmag.com.au/intervi...
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