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RT @
iezzicreative
: Any excuse to talk about
#B2B
#Marketing
. Ready to join the @
b2blablive
twitter conversation, more here
http://www.marketingmag.com.au/news...
Sunday
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Banking gets social as CommBank launches ‘Facebanking’ app
http://www.marketingmag.com.au/news...
Would you 'Facebank'?
#social
#news
#marketing
March 5
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Free global PR wiki to crowdsource media contact details
http://www.marketingmag.com.au/news...
March 5
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State of Digital Marketing in Australia: coming of age or barely keeping up? Our detailed investigation
http://www.marketingmag.com.au/intervi...
@
Econsultancy
March 5
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ABC drives mobile-first motto with new companion app
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March 5
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Status Quo stars in new Coles ad with another parody song – 'Whatever you want' gets the Down-Down treatment
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March 5
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4 types of content: entertainment, utility, information and community. Find where your brand has credibility - Fleischer from Kraft.#cmworld
March 5
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#pinterest
is the top referral site to Kraft's website in the US, director of media and consumer engagement, Julie Fleischer says
#cmworld
March 5
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Kraft publishes a paid magazine in the US which has 1m subscribers. Food solutions content so good people were willing to pay.
#cmworld
March 5
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25% of Spotify users pay for the premium service. Listening to Kate Vale at
#cmworld
March 4
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"In B2B customers contact the sales rep after 60% of the purchase decision has been made." @
jaybaer
#cmworld
March 4
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'Youtility' - @
jaybaer
's favourite word. Sell and you will make a customer for a day. Help and you will make one for life.
#cmworld
March 4
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Content creation explodes in Aus, but only 29% think it’s working
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#cmworld
March 4
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Of those who've started blogs 85% have only posted 5 or less posts. "Content marketing is a marathon not a sprint," Pulizzi says.
#cmworld
March 4
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Only 5% of marketers have a written content plan. If you don't have one you're creating content without a mission - Pulizzi.
#cmworld
March 4
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Content marketing has become the most searched marketing term on search engines. Joe Pulizzi opens
#cmworld
in Sydney.
March 4
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SoDA Report reveals big shift in client-agency engagement models
http://www.marketingmag.com.au/news...
March 3
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Feb social media stats: Facebook, Pinterest and smaller networks drop users
http://www.marketingmag.com.au/news...
March 3
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Brands need to offer more to sustain social relationship
http://www.marketingmag.com.au/news...
March 3
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Maximising sponsorship investment is not rocket science (but it is a science) – by Alicia Beachley
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March 3
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Nestlé is most socially and environmentally-friendly food corporation: Oxfam
http://www.marketingmag.com.au/news...
February 27
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Career profile: Mark Hassell, chief customer officer, @
VirginAustralia
http://www.marketingmag.com.au/intervi...
February 27
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Graph Search and 7 implications for brands – by Oli Mistry
http://www.marketingmag.com.au/blogs...
February 27
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Debate: Are senior marketers underrepresented in the classroom?
http://www.marketingmag.com.au/intervi...
February 27
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Opera launches Opera Mediaworks, 'world's largest mobile ad platform'
http://www.marketingmag.com.au/news...
February 26
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Modernising marketing: CMOs blend art and science to drive corporate strategy
http://www.marketingmag.com.au/news...
February 26
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Brave new retail world: how the best leverage technology for better shopper experience – by Caroline Ghatt
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February 26
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Melbourne folks: the DM Forum is on tonight. See you there?
http://dmforum.com.au/index...
February 25
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Watershed moment for mobile payments: Visa and Samsung ink global NFC deal
http://www.marketingmag.com.au/news...
February 25
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The Future Laboratory: Fact plus fiction, ‘hoboism’ and brand tie-ups set to change marketing
http://www.marketingmag.com.au/intervi...
February 25
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