Matt #10 said: "I think Mike's post is more of a targeted attack PR companies and an industry-gone-mad while your post is nearing a blanket attack on startups." Firstly, I see where Mike is coming from and I agree with him that when others break embargoes consistently, then those people should be banned by PR companies. But Matt, I can't understand the logic of your statement that our position is a "blanket attack on startups". Where did that come from? What we are saying is that exclusives isn't the answer, because inevitably the biggest blog will get the most. Put it this way, if MySpace decided they didn't want to risk not being covered by the biggest tech blog out there (TC), then they might decide the only way around that is to make sure TC gets all their exclusives. Apply that same logic to many other startups. Now you could argue that exclusives is how big media works - e.g. New York Times gets exclusives all the time. I understand that argument and indeed exclusives work great for us too. But still - Richard from FriendFeed MT Plugin

Well after all of this - set up - Embargo Zone. Anyone that is PR or blogs that don't want to write about a particular press release can just drop them off at tips [at] embargozone [dot] com. Look at like a clearing house for stuff that no one writes about and with this one location, you can as a blogger pick and choose if you wish to write further. This isn't a typical blog, where the blogger's opinion will be in there, or from the point of view of the blogger. It will be a place where anyone can send in information - and we post it. Period. - Rex from FriendFeed MT Plugin