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Marshall Kirkpatrick
study confirms: people hate fake personalized messages (post) http://is.gd/JTe
I couldn't agree more about the fakeness, and glad someone published a study about it... maybe PR and marketing companies will read it and stop straddling the fence. If you don't know me, then just be generic... I will delete you either way :) (but if you trick me I will be mad!) - John from FriendFeed MT Plugin