great stuff! and I just checked /oliver/ for my ormigo profile which has geo information to see what it finds out about it. - Oliver Thylmann

Bit.ly is tremendous AND a mention of Asheville on your esteemed blog! Thanks, Marshall. Sam - Sam Harrelson from FriendFeed MT Plugin

hmm, seems like a nice replacement for smallr, have to check its bookmarklet - Marcos Marado

But it's one character longer than is.gd! :) - Sarah Perez

good point @Sarah, those features better be worth the character - Dobromir Hadzhiev

+1 Sarah. But it's got tracking! - Shey, Jamaican of FF

Experimenting with it on my latest blog post. The stats are crazy cool http://bit.ly/info... - Bwana ☠

Is the API live yet? When I click on the API link on the bit.ly homepage, I'm shown a URL to the betaworks homepage. - Bryan Bartow from FriendFeed MT Plugin

It's official, I dump smallr in favour of bitly! - Marcos Marado

very cool - Jesse Pickard from twhirl

This looks great. Now we just need support for it to be added to Twhirl. - Mark Krynsky

Did anyone else found it hilarious that Marshall used is.gd to link? - Stepan Mazurov

I like this one and the API is a great idea, but it doesn't do the autocopy to clipboard when a URL is created. I know that's a fairly simple add but it's not there currently. I still like http://is.gd for the time being and it's also built into twhirl, which I use often. Thx for the write-up! - Chuck Reynolds from FriendFeed MT Plugin

I found a bookmarklet for bit.ly, and replaced TinyURL bookmarklet. Fingers crossed. - Todd Defren

In time, I hope bit.ly auto-generates and auto-copies the link a-la is.gd, adds tags a-la del.icio.us, and supports services such as Twitter a-la the "TwitIt" bookmarklet. All to save a few keystrokes, I know, but that's what spurs adoption (at least with me). - Kawika Holbrook from FriendFeed MT Plugin

Just cranked out an AIR app that lets me drag and drop URLs to turn them into Bit.ly urls. Great find Marshall! - Ryan Stewart

Ryan, can we see that AIR app? sounds great - Marshall Kirkpatrick

Looks like they are running a hybrid of .Net code at their colo along with backend web services on Amazon. They should also look into creating a brandable web service that other platforms could leverage to get the analytical data. For instance, how about a Wordpress plug-in? - Jim McCusker

ok already! is.gd is baked into Twhirl! hopefully Twhirl will sign up with Bit.ly soon, huh? - Marshall Kirkpatrick