Matthew Shepherd

"Always feeling like I could be doing more, achieving more and fretting about not hitting 100% is a daily struggle and I'm just a one man operation, so I can't even imagine dealing with the scale you deal with every day. It's hugely encouraging though to know you can be successful without hitting 100% as long as you are striving for 100% and putting in the time." - Matthew Shepherd

"Thanks for discussing this Paddy and it looks like it inspired a good post from Dr. Pete over on SEOMoz too. There's too many people just saying Black Hat is evil these days without acknowledging the fact that it is still very prevalent and successful (churn and burn Black Hat) in some competitive niches. I absolutely agree this should never be done without a client being aware of the full implications and risks. Let's face it, aside from the risks of Google slam dunking you, you are also associating the brand with lots of low quality sites and potentially questionable content. How does that look if a potential client of the business sees that?! That being said if you are trying to SEO in a competitive and historically spammy niche it makes for some tough client discussions and tough decisions." - Matthew Shepherd