I don't get it. People actually pay for points on their games? - Piaw Na

Piaw - it's a trade of money for time. - Andrew C

BTW, I had no idea the scams were this bad. I have friends who work at some of the "bad" gaming companies named here. - Andrew C

Maybe this is part of the reason that Apple is so restrictive about iPhone apps. - Robert Felty

Robert, Apple's review process can't discover apps that do this -- they can't tell whether the ad unit that shows a legitimate ad during the review process suddenly starts showing scammy lead-gen a week later. I'd look at it a different way: scammy lead-gen shows up everywhere that content providers don't attach value to having a satisfied user (email spam, search engine spam, etc.). The best way for FB to avoid this is to make their platform useful for nontrivial app authors. Looks like they're trying... - Daniel Dulitz

Good point Daniel. It seems like it is a pretty difficult thing to police. Maybe they could create a blacklist of advertisers. - Robert Felty

Its not always the advertisers, its how the offers are presented. Tatto Media suggested we block people from seeing more than 3 articles on our site without forcing the user to fill out an offer of their choice. Of course we didn't implement this and it wouldn't drive the user experience we are looking for. - Matt Ellsworth