Matt Dickman › Comments

650% increase in mobile purchase y/y. Is a 650% increase from zero significant? Still a very long way to go. - Matt Dickman

A look at iPhone apps which work and those that do not. - Matt Dickman

RFID Rube Goldberg machine - Matt Dickman

Interesting move, but is it too late? MySpace still is the leader in music, but can they get traction again? - Matt Dickman

Facebook is extending its Connect data portability technology to developers of mobile sites and applications, following its launch six months ago for iPhone developers, the company announced Thursday in an official blog. - Matt Dickman

"Matthew -- I think you're taking this post WAY too literally. My point here is to dig into larger strategic conversations instead of taking the easy route of jumping to tactics and then trying to back into a strategy. The alternatives I mention are many in a larger toolset, but this is going to depend on the client. It could be that YouTube and Twitter are the right channels for a program, but we're talking generalities here. The list is most certainly larger than seven. If you do much planning, you have to set limitations or you get a lot of tactics that don't do a damn thing. Loyalty programs may be the right solution for a client, so you can't really discount them. Also, I would love to tell you about the larger strategy for this blog as well as why I employ each and every piece of content here. Care to learn?" - Matt Dickman

"Thom -- I hate when Pa gets into my Blip account ;) Thanks for weighing in. Strategy definitely should guide tactics." - Matt Dickman

"Paul -- Thanks for your additions. I think that's a great way to help get to real value-add thinking around digital marketing. Heck, eventually we can even ban digital and think about marketing in general. Until then...I will keep dreaming ;)" - Matt Dickman

"David Michael -- Thanks, let me know how it works. Matt -- Thanks for pointing that out. They are very much in line. David -- I agree with your premise that there is a time for both, and savvy marketers know when to use each, this is just a way to make sure you get what you want...and to make sure you're not fishing in your own bathtub." - Matt Dickman

Interesting. Competes with iPod and Kindle. - Matt Dickman

"Joe -- Thanks for the insight. I appreciate the Content King's thoughts! I think we're getting closer to measuring offsite measurement for content distribution. It's still pretty rough right now. To your initial point, the objective is the key. Positioning content to achieve that objective is critical to online success and measuring everything is mandatory. Looking forward to speaking with you more." - Matt Dickman

"Ken -- I think you made my point. The value is an internal assignment based on the value to the organization. Content does have value, it leads to new acquisitions, positions you as a thought leader, etc. Everything has a value and we assign arbitrary numbers to things all the time. Why not content? As long as there is agreement, you can more effectively manage a site." - Matt Dickman

Search for Twitter within a certain distance of a location. - Matt Dickman

Agency using YouTube's interactivity to create their website in video. - Matt Dickman

One hour, 20 minutes of video introducing Google Wave. - Matt Dickman

Interesting numbers on 18-24 usage of Twitter. Not surprising given Twitter started with an older audience. - Matt Dickman

"Chuck -- Thanks man. I'll see what I can get as far as metrics go. Joel -- Good luck finding the Camaro!" - Matt Dickman

Augmented reality article in WSJ. Mentions the FH Papa John's program. - Matt Dickman

"Glad you liked the video Anne! Thanks for embedding it." - Matt Dickman

Dell allowing people to join together, purchase in bulk and save. - Matt Dickman

"Chuck -- It is definitely a B2B company. I believe that this space is really an untapped opportunity for those companies. Just look at the engagement here. On top of that, the search results show up when you Google "ball bearings" and B2B search is hugely important. Even if your industry is complex, this technology allows you to explain it to people using mixed media in ways never done before. Thanks for adding your thoughts!" - Matt Dickman

"Dave -- I now know who to turn to with future ball bearing questions ;) Thanks for the comment, it's nice to reconnect again. Charles -- I agree on the opportunity that smaller players have in this space. Mat -- I couldn't agree more!" - Matt Dickman

"Scott — Thanks for the shout out, much appreciated. I’m glad that you find the data useful. I think it’s more telling doing these in quarters as very clear trends emerge for marketers." - Matt Dickman

"Thank you Steve. Glad you like it!" - Matt Dickman

"Chris -- I was being a little sensational for the purpose of driving conversation. I think the current view of social media is a fad, not the technologies themselves. We look at things so narrowly that we need to step back and see the total convergence of mediums. Thanks for the comment!" - Matt Dickman

"G$ -- Thanks for stopping by! The blending, as you say, is key. Thanks for the Charlene Li quote, that's just what I'm talking about. The timing will be interesting." - Matt Dickman

"Britni -- Glad you liked the presentation! Great insight on the evolution of communications and the need for social technology integration to maintain relevance." - Matt Dickman

"Kipp -- Thanks for the comment! I think the timing is debatable at this point. Things are moving so rapidly and the need to change is so very poignant. Mobile is a huge key. I'm sure we're looking at 5-8 years to be completely integrated, but it's a start." - Matt Dickman

"Hey Dave -- Thanks for the comment. I'm being a little facetious on the title, but I think that social media as defined now is too narrow. It is here to stay. I am not sure it will be labeled marketing, it may be labeled "media" or "social". It's less about marketing and more about collaboration. That said, it opens a huge opportunity for marketers to add value to conversations and enhance them." - Matt Dickman

"Jason -- Thanks for taking the time to leave such a great comment. Let's discuss your points. First, it seems you're a little biased to MySpace in your comments, so let's come at this from a non-biased perspective. My post is simply showing actual stats and my insights from those numbers. I am not so sure the sites are night and day as you say. I think they're replacements for each other. You will go where your friends are and if they move, you'll move too. The interactions are the same and the content is similar. You're right on the profile info. You can lie on MySpace (you can also lie on Facebook) and that skews these results. That's a given, but I'm looking at targeting numbers for marketing programs and those are the numbers that matter to me. Programs on either platform need to engage, use the power of that particular platform and have a call to action. The ROI from a Facebook page can be huge if it's strategic and moves people to do something. Most pages (I'll admit) don't do..." - Matt Dickman