If you're like most marketers, you're still spending the bulk of your ad dollars on portals even though your customers are at niche sites. Here's how to find them. - Mattias Kindell
Mobilenet Promises to Be the Next Big Medium. But Don't Get Sidetracked Into Third-Screen Thinking We are on the verge of witnessing the birth of a new mass-communications medium. It's the second new mass medium to appear in the last two decades. - Mattias Kindell
Three announcements, all within a week of each other, were indicative of the same trend: that the future of online social networking doesn't live within a single entity's walls but instead permeates the web. - Mattias Kindell
Goodbye, Starbucks the music producer and talent spotter. Hello, Starbucks the would-be tastemaker, digital-media operator and iTunes marketing partner. - Mattias Kindell
he internet has not yet lived up to its potential as a branding medium, Lee Clow, global director of media arts at TBWA Worldwide, today told the American Association of Advertising Agencies' Leadership Conference. - Mattias Kindell
The interest in Web 3.0 might have peaked, as my previous study indicates. In this post, I will anyhow have a look at the various definitions of Web 3.0 that people have used in the past, and possibly find out the most plausible one... - Mattias Kindell
Forget focus groups. Consumers are giving it straight to brands, and each other, via online social media in big numbers, according to a recent study by the Society for New Communications Research, Palo Alto, Calif. - Mattias Kindell
Last month at the SoHo House in New York, a feisty group of creative leaders from interactive, design, traditional and hybrid shops participated in one particularly heated conversation, raising questions about collaboration, the search for talent, awards - Mattias Kindell
