Mattias Kindell

The only way your organization is going to make an impact is to market in the way only you can. Not by following some expert's rules or following the herd, but by doing it in the way that works. For you. Don't worry about someone else's invented standards for new media, invent your own. Avoid obvious mistakes, don't follow obvious successes. Find your voice, don't copy someone else's. - Mattias Kindell

Thinking and making need each other. A great idea can't get past being a theory until someone can bring it to life brilliantly, and very few people can actually do both of those well. The agencies that do, get rewarded. - Mattias Kindell

Says Microsoft: “By bringing Twitter, Facebook and Last.fm to Xbox 360, we’re not only extending the walls of your living room beyond your home to your friends all over the world, we’re creating the definitive social network, uniting more than 300 million people to share thoughts on music, play games and tweet.” - Mattias Kindell

This banner is a pretty neat idea for VW where you can enter your Twitter handle into a banner. The banner then analyzes your twitter feed and based on your tweets recommends what VW is right for you. - Mattias Kindell

Digital media and branded content largely have been seen as strategies for mature markets where TV advertising faces its greatest threats from media fragmentation and DVRs. But Unilever has found that such programs work in India and China as well as the U.S., and is making them increasingly common in global campaigns, even in developing markets. - Mattias Kindell

We are a global user experience research and design firm. Our clients encompass many industries, but share the common goal of creating an exceptional customer experience. We research how people interact with technology, and design solutions to make it easier and more satisfying to use. - Mattias Kindell

Poll Everywhere replaces expensive proprietary audience response hardware with standard web technology. It's the easiest way to gather live responses in any venue: conferences, presentations, classrooms, radio, tv, print — anywhere. It can help you to raise money by letting people pledge via text messaging. Its simplicity and flexibility are earning rave reviews. - Mattias Kindell

While news from Iran streams to the world, Clay Shirky shows how Facebook, Twitter and TXTs help citizens in repressive regimes to report on real news, bypassing censors (however briefly). The end of top-down control of news is changing the nature of politics. - Mattias Kindell

Twitteranvändarna skiljer sig därmed från många andra sociala nätverk där 10 procent av de mest frekventa användarna står för runt 30 procent av trafiken. En av slutsatserna är också att Twitter, i högre utsträckning än andra nätverk, används för envägskommunikation. - Mattias Kindell

Twitter has attracted tremendous attention from the media and celebrities, but there is much uncertainty about Twitter's purpose. Is Twitter a communications service for friends and groups, a means of expressing yourself freely, or simply a marketing tool? - Mattias Kindell

But how will she improve The New York Times journalism? More of the same, obviously. "Jennifer will work closely with editors, reporters, bloggers and others to use social tools to find sources, track trends, and break news as well as to gather it," wrote Landman. "She will help us get comfortable with the techniques, share best practices and guide us on how to more effectively engage a larger share of the audience on sites like Twitter, Facebook, Youtube, Flickr, Digg, and beyond." - Mattias Kindell

In addition, 27% reported that they did an online search for the product, brand or company, and 21% typed the company Web address in their browser. Nine percent sought additional information using social media tools. - Mattias Kindell

All those brands trying to figure the ROI of Twitter? They might do well to follow the lead of the local pizza joint. - Mattias Kindell

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions. - Mattias Kindell

"Jyri Engeström, som jobbar med sociala medier på Google tyckte att Fokus var väldigt fin. Hans råd var ungefär: behåll papperstidningen som den är, komplettera med en strategi där vi gör en helt annan produkt på webben, där vassa stjärnskribenter inom olika områden skriver en gruppblogg under Fokus namn. Bloggen ska sticka ut, vara spretig och kaxig (medan tonen i tidningen ska vara som den är nu, kvalitetstung och seriös). Sen kompletteras webb och tidning med ett ytterligare inkomstben med event, konferenser etc som byggs till en tung inkomstkälla. Och slutligen måste vi se till att tidigt finnas med på alla plattformar – fixa en iPhoneapplikation, en enkel mobilsajt, se till att vi är snabba på att vara med när Kindle kommer till Europa etc." - Mattias Kindell

Multipla SERPar (sökresultatsidor) En del företag har precis lärt sig att de måste sökmotoroptimera. Dvs vidta ett stort antal åtgärder av vitt skilda karaktärer i syfte att hamna så högt upp i sökresultatet som det går. De har lärt sig att de ska fokusera på ett antal keywords (söktermer). Med skicklighet och tur (och ibland fula metoder) kan de lyckas. Nu däremot måste de för samma sökterm utveckla olika strategier för att få hög ranking på Googles samtliga typer av SERPar: * Web-SERP (den vi vant oss vid) * Review-SERP * Forum-SERP * Video-SERP * Image-SERP (har i och för sig funnit i några år men som en separat tjänst) Dessutom måste man nu mer än någonsin vara aktuell eftersom jag kan välja ytterligare ett antal varianter av sökresultat baserade på tid: * Recent result-SERP * Past 24 hours-SERP * Past week-SERP * Past year-SERP - Mattias Kindell

This piece is not about arguing for or against creative briefs (Jon Steel has some good arguments for using creative briefs and briefings if you’re interested). Instead it’s a quick review of some different creative brief templates I’ve tried over the past year or so - Mattias Kindell

nice twist on job search. - Mattias Kindell

Sökresultatsidorna (SERP) blir förbättrade genom Googles nya funktion “Rich snippets” - Mattias Kindell