Mattias Kindell › Comments

Mobile is at the forefront of representing a completely new way of thinking about marketing. - Mattias Kindell

Conductor is a leading provider of SEO measurement and optimization technology, empowering enterprise marketers to manage and improve their SEO efforts. - Mattias Kindell

Even better, figure out how to teach your customers to enjoy taking responsibility. It's the long term solution that builds a healthy relationship between customer and vendor... you coach them on good choices and they embrace what happens after they make them. - Mattias Kindell

I wonder how long it will take us to get our arms around this avalanche of insight. Probably longer than most of us think, and marketers that jump too quickly to data are going to be disappointed (while lifehackers that use the data are going to continue to have a huge advantage). - Mattias Kindell

Consumers Going Directly to Retailers' Sites for Six Out of 10 Visits - Mattias Kindell

“It’s evolution – not revolution!” Men vad hände med resonemanget om att alla ska med? - Mattias Kindell

I’ve met with several advertising executive honchos in recent weeks, from agencies large and small. The topic? No surprise. Social Media. These advertising execs are gung-ho about Social Media; it is generating cool, surprising and lucrative new opportunities for their agencies. But as the “campaign” becomes the “commonplace,” challenges rear up… - Mattias Kindell

Practical help fosters positive feelings Brand interaction with consumers via new media has gone from a nice-to-have to a need-to-have over the years, a development supported by research from Cone. More than one-half of new media users (53%) believe brands should have a presence in new media, interacting with consumers as needed or by request only, while a further 36% demand a new media presence with regular interaction. - Mattias Kindell

Välkommen till ett stort lexikon! Översättning, uttal, synonymer, böjningar, exempel, forum mm. - Mattias Kindell

John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending. - Mattias Kindell

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life. - Mattias Kindell

Playing sound effects both pleasant and awful, Julian Treasure shows how sound affects us in four significant ways. Listen carefully for a shocking fact about noisy open-plan offices. (Recorded at TEDGlobal University, July 2009, Oxford, UK. Duration: 5:47) - Mattias Kindell

This morning, in an open letter to FCC Chairman Julius Genachowski, 24 CEOs and founders representing the world's leading Internet and technology companies -- including Facebook, Sony, Amazon, eBay, Twitter, and Google -- threw their support behind the effort to protect an open Internet. In the letter, the execs express their strong support for the Chairman's plan to begin a process to consider adopting rules that would preserve and promote consumers' open and robust access to the Internet, explaining: An open Internet fuels a competitive and efficient marketplace, where consumers make the ultimate choices about which products succeed and which fail. This allows businesses of all sizes, from the smallest startup to larger corporations, to compete, yielding maximum economic growth and opportunity. - Mattias Kindell

Two is better than one Research has shown that display ad exposure can lift consumer response to paid search. Data from comScore, GroupM and M80 indicates searchers are also more likely to keep a brand in mind if they have seen a combination of paid search ads and social media. The research firms found a 19-percentage-point lift in searches on the campaign brand among users who saw social media relevant to the brand in addition to the campaign’s paid search ads compared with those who were exposed only to the search placements. And there was a further 13-point lift among those exposed to social media influenced directly by the brand. - Mattias Kindell

Managing a brand has always been a slightly odd concept, given that consumers are the real arbiters of brand meaning, and it's become increasingly outmoded in today's two-way world. That's why a new report is going to recommend changing the name "brand manager" to "brand advocate," and fundamentally changing marketer organizations in response to the onset of the digital age. - Mattias Kindell

More than a year into the age of the iPhone app, brands are starting to get on board -- and best practices are emerging. At Wednesday's Apps for Brands event in New York, marketers taught other marketers what's worked for them. Here are 12 lessons culled from the day, during which MLB.com CEO Bob Bowman and marketers from Kraft, Bank of America, Benjamin Moore and AKQA convened to talk about what they've learned from their early, successful forays into the space. - Mattias Kindell

Idag vet kunden vad hon vill ha och hon tänker inte låta sig övertalas. Det nya köpbeteendet har för alltid förändrat vårt sätt att sälja - och framtidens säljare måste brinna för att hjälpa sina kunder att nå sina mål. - Mattias Kindell

Om vi nu utgår från webbnärvaro för organisationer och företag så anser jag att det allra viktigaste är att webbnärvaron stöder affären, att fokus är att bidra till verksamhetens övergripande mål. “Affären” kan nånstans definieras som organisationens affärsidé, dess existensberättigande. Allt för ofta diskuteras webbnärvaron ur ett isolerat kommunikationsperspektiv, utan att integreras och styras mot verksamhetens egentliga mål och mening. - Mattias Kindell

En optimal webbnärvaro går generellt ut på att placera sig ett steg före konkurrenterna på en mognadstrappa som står i förhållande till den egna branschens, substituts eller andra framåt- eller bakåtintegrerande aktörers digitalisering. Varför: Det finns ingen anledning att själv ta initiativ för att skynda på en digitalisering av affär eller marknadsföring om inte branschen, substitut, framåt eller bakåtintegratörer i övrigt rör sig så. Vi kan anta att konsumenten inte är mogen om inget gap synliggjorts. Däremot går det inte heller att stå utanför en pågående digitalisering, så om en sådan har inletts av någon aktör bör företaget ta initiativ för att förändra sin affär och digitalisera denna – men endast i takt med branschen i övrigt för att undvika kanibalisering på den egna affären. Att din branch delvis eller helt kommer digitaliseras över tid – det står helt klart. - Mattias Kindell

Vad är egentligen det allra viktigaste? 1. Känn målgruppens behov 2. Identifiera vart representanter från målgruppen går att finna 3. Kom fram till vad varumärket måste göra för att vara den som bäst tillfredsställer dessa behov 4. För att leverera god affärsnytta måste sannolikt heliga kor slaktas. Gamla sanningar ifrågasättas. Befintliga branschstrukturer rivas. Bekvämlighet läggas åt sidan. I den kreativa processen måste följande beaktas: 1. Innehåll 2. Sökbart 3. Delbart 4. Länkbart 5. Distribuerat 6. Mätbart 7. Inlänkat - Mattias Kindell

This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, the only thing that matters is that it’s change for the better. - Mattias Kindell

At TEDxUSC, David Logan talks about the five kinds of tribes that humans naturally form -- in schools, workplaces, even the driver's license bureau. By understanding our shared tribal tendencies, we can help lead each other to become better individuals. - Mattias Kindell

Follow and discuss any topic or event with Twingly You know how tiring it is to go through 100's of links every day just to find the one or two that matters? Get started with Twingly in just 60 seconds or less and never spend time on irrelevant news again. - Mattias Kindell

Det är rätt olyckligt, för även om det finns mycket att tjäna på att förstå de sociala medierna och fundera på vad de innebär för ens företag eller organisation, är det inte här den stora revolutionen ligger. Men framför allt innebär det här att företag, medieägare och marknadsförare måste börja se på sina läsare och kunder på ett helt nytt sätt. Sociala medier handlar inte om nya affärer för mediebolagen. Inte om nya affärer alls faktiskt. I alla fall inte idag. - Mattias Kindell

To launch a new deodorant in Uruguay, the Lowe Ginkgo agency in Montevideo created an ad of such genius, even Bill Hicks would be impressed. - Mattias Kindell

What are the challenges for FMCG brands in today’s post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in the Every Day Life? - Mattias Kindell

Understanding the challenges affecting digital media as a marketing platform introduces some new creative challenges. What we are seeing is very solvable, and they are triggering the start of a much more diverse and interesting time for marketing and advertising. - Mattias Kindell

Pay for content on the Internet? No... Yes, just need to patch the pipe a bit... - Mattias Kindell

Focus change within one of the most traditional industries around is a must needed for both agenices and their clients. These are a few of the changes needed... - Mattias Kindell

Since May 2005, the Fubiz site is centered on the subjects of the graphic world, the urban culture, the products tendencies and numerical arts. A baseline Daily off proportions inspiration, a version available in 2 languages with nine galleries, a collaboratif space and new uses. - Mattias Kindell