Matt Greeley, founder and CEO of Brightidea.com, examines the pain points of implementing Web 2.0 tools at work, and offers a strategy for a successful adoption. - Mattias Kindell

Although many brands forget that what happens offline echoes online, Sony is using a combination of digital and in person evangelism for a powerful concoction - Mattias Kindell

Stories invoke the imagination so that listeners ... In fact, there's a growing body of research that points to the power of narrative not just as a way to engage people, but as the only way to change deeply entrenched views. - Mattias Kindell

The Social Media Marketing practice will operate at Outrider, which is part of GroupM Search - Mattias Kindell

Benjamin Zander has two infectious passions: classical music, and helping us all realize our untapped love for it -- and by extension, our untapped love for all new possibilities, new experiences, new connections. - Mattias Kindell

Never mind the "P"s. Marketing has five elements: Data Stories Products (services) Interactions Connection - Mattias Kindell

"We are in a brave new world, a networked world, and you will never find a single agency that can handle all the various works of executions," he said. "Anything that runs against innovation and collaboration succeeding should ultimately be choked out." - Mattias Kindell

Pete Blackshaw Explains Why Consumer-Facing Brands Can Benefit From Better Customer Interaction - Mattias Kindell

Publicis Groupe ... latest attempt to master the digital-media universe, an umbrella operating unit called VivaKi that will aim to combine ... Starcom, MediaVest, Zenith Optimedia and Digitas... - Mattias Kindell

Marketers give their thoughts on what innovations will be changing the digital space and what that means for the industry. - Mattias Kindell

Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. - Mattias Kindell

Here are a set of interviews conducted by Microsoft at the Creative Social lunch in Cannes: Matt P, Tony H, Gustav and Sam, Fernanda, Nicke - Mattias Kindell

Everyone seems to want an answer to the question "When will Web 2.0 startups start making money?" The implication is that unless we can answer the question, the "bubble" of Web 2.0 will burst and all of us who believe in this stuff will be revealed as... - Mattias Kindell

The Enterprise Octopus (people-centric work) and The Enterprise Filing Cabinet (file-centric work). I wanted to take this further by turning on the x-ray and giving you a look at what’s inside both scenarios. First, let’s start with “the two Me’s: - Mattias Kindell

Why media shops are reorganizing to offer broader marketing services - Mattias Kindell

Basically, it’s a project where AMEX through Federated has a blog area that aggregates interesting business content, with the mindset of gathering a conversation in a sponsored area. - Mattias Kindell

So what’s hot now? Pencil sketches, handwritten notes, card stocks, watercolor effects, collage art, script fonts, grungy and splatter ink backgrounds (glossy gradients are not "in" this year). - Mattias Kindell

Nu är Daniel Olemyr klar med sin uppsats i marknadskommunikation vid Umeå Universitet (c-nivå). Han har fokuserat på hur företag och organisationer kan använda sociala medier i sin marknadsföring och intervjuat ett gäng "tyckare" inom området. - Mattias Kindell

Open Platform, Access to Software-Development Kit Let Brands Sponsor or Add Their Own Applications - Mattias Kindell

It is about stimulating social interaction in the both the digital AND physical world. Get your users to interact with their physical world through the content or service you provide digitally. - Mattias Kindell

...able to track, manage, and monitor who enters the community, determine if they are a prospect, customer, partner, or even inactive.... intelligence on how effective communities are for bringing customers closer... - Mattias Kindell

The key to adopting the right social media tools is to first figure out which persona you are. Next, you need to identify which persona your friends are, lastly understand how you can best observe, and learn from others. - Mattias Kindell

Since then press, radio, digital and the like have been added, and now, 50 odd years later, design is to be included as a category in its own right. This begs two questions: first, why did it take so long, and second, why now? - Mattias Kindell

... It is about stimulating social interaction in the both the digital AND physical world. Get your users to interact with their physical world through the content or service you provide digitally. Conversations must start somewhere!!! - Mattias Kindell

In this tutorial, I describe various common graphic design elements in modern web ("2.0") design style.I then attempt to explain why they work (i.e. why they have become common), as well as how, when and where you might use each element in your designs. - Mattias Kindell

Nätet håller på att växa ihop till en dynamisk enhet. Individen står i centrum tillsammans med trender gentemot interaktion och sociala nätverk. - Mattias Kindell

I'm excited to unveil my latest consulting project, a fairly extensive RSS-based microsite put together with Sun Microsystems for next week's JavaOne conference. It's called BlogCentral. - Mattias Kindell

In the consumer space social networks are intentionally aimless other than to allow folks to find each other, connect and socialize. Aimlessness is the last thing a company wants for its employees. - Mattias Kindell

CEO Joakim Jardenberg, Mindpark – Skip the title “Ombudsman”, become community facilitator and evangelist instead! - Mattias Kindell

There we go, real interaction... - Mattias Kindell