Matt Skallerud

TOURISM AUSTRALIA'S Facebook page has claimed the title of the most popular tourism page in the world and the nation's travel authority has vowed to increase its spending on social media after this success. - Matt Skallerud

I saw an article in The Next Web titled, “Sweden lets citizens take over its official Twitter account. This is either genius or insanity.”  As writer Martin Bryant explains in his piece: Curators of Sweden is certainly an interesting idea; a variety of Swedes, including an editorial writer, a founder of an advertising agency with his own farm, a suburban writer, a priest, a teacher and a coffee-drinking trucker lesbian are all lined up to take over the account in coming weeks. The plan is that they will portray a diverse range of values, skills and ideas from across the country. - Matt Skallerud

Often times, marketers talk about trying to win over influencers or, in other words, influence those who have influence over a lot of people.... This practice is especially prominent among marketers trying to win over the elusive Gen Y consumer. The problem is, Gen Y consumers don't necessarily trust these influencers; they trust their friends. - Matt Skallerud

Likes remain the most prevalent form of engagement on Facebook, but comments have more pull — more than four times as much. EdgeRank Checker has found that the average comment on a post attracts more than four times as many clickthroughs as the average like. - Matt Skallerud

Starting a small business, especially a PR business can be challenging, but then when you want to brand it or tell the world social media is no longer an option. About 50 mostly PR pros, entrepreneurs and multimedia marketers huddled at “PR Chat SummitLA held at the NextSpace in Culver City, CA over the weekend (Nov. 12, 2011) to get the “best practices” in startups and social media. - Matt Skallerud

AdVoice is for marketers, informed content creators in their own right. For nearly 100 years FORBES has paved the way in business journalism, first in print and then online. In doing so, we connected our marketing partners to the most sought-after audiences around the world. Now we're taking dead aim at the disruptive forces before us by reconceptualizing how to fulfill the needs of our readers and advertisers alike. - Matt Skallerud

It's complicated stuff, but at the end of the day, this is the science that sets one company's posting apart from the rest... The keyword used to be the exclusive province of Google, and one of the things that may ensure Google doesn’t become completely overshadowed by Facebook. But then Twitter’s trending topics began to eat into that monopoly. - Matt Skallerud

With the Internet changing so often, being a Social Media manager is an interesting proposition. There really is no code to follow about managing a site with a handful of writers posting articles and the community at large chiming in on topics. Fundraising Success Magazine (@frsuccess) introduced some valid key points on the type of qualities needed to be an effective social media manager. The points come from the book “Social Media for Social Good: A How-To Guide for Nonprofits.” - Matt Skallerud

According to David Carr, niche news sites “have the edge" in the media world.  As it turns out, though, niche isn’t always profitable. Take gay news sites and blogs — which should be perfect illustrations of booming niche sites that can monetize off a predictable and loyal audience looking for news and information it can’t find elsewhere. - Matt Skallerud

The deadliest sin of Facebook marketing is being boring. To gain fans’ attention and keep it, marketers need to create novel campaigns, or put a unique spin on familiar techniques. Otherwise, brands’ efforts are largely ignored or used by fans to score free stuff. - Matt Skallerud