Because social media is a fairly new ballgame, there are still quite a few unknowns and discrepancies when it comes to determining standards and best practices. Blogger and Intel social media strategist Michael Brito discusses three realities he's learned about social media from his experiences with working in enterprise, including: Consumers already get it, but brands are still trying to figure it out; brands should focus on the people first and the tools last; and there is no such thing as a social media expert quite yet. - Matt Skallerud