Marty Wetherall

A look at the golden triangle of mobile, social, and real-time and a look ahead to a 3 screen world. - Marty Wetherall

banner blindness and other shocking revelations for those hopong to build a revenue model on advertisers and advertisers alike. - Marty Wetherall

IKEA engaged a rather outre advertising agency called Forsman and Bodenfors to create a rather special launch campaign. The agency created a Facebook profile for the store manager, Gordon Gustavsson. Over a two-week period, it uploaded images from of IKEA showrooms to his Facebook photo album. Then it put out word that the first person to tag their name to a product in the pictures, won it. Facebook being what it is, word got out and needy, enthusiastic Swedes begged for more pictures so that they could tag themselves to a new sofa, a new bed, or a new vase into which they could stick their plastic flowers or their dead grandparents' ashes. Before Facebook could take credit for its own wonderful ingenuity in creating the world's most needed Web site, thousands of Swedes were spreading pictures of IKEA showrooms all around the personal galaxy known as their profile pages. - Marty Wetherall

It’s not too often that legacy media learns a new mass communication tool along with its audience. But that’s exactly what’s going on now because of Google Wave. Although it’s still invitation only and in preview, the real-time wiki collaboration platform is being used by some media companies for community building, real-time discussion, crowdsourcing, collaboration both inside and outside the newsroom, and for cross publishing content. Google Wave (Google Wave) may seem familiar to older users of the Internet, who have been using the parts that make up the whole of the platform for years. Wave, however, brings those pieces together cohesively to allow users to share photos, embed videos, and converge other Google (Google) applications such as Google Maps (Google Maps) and Google Calendar to create customized blocks of user-editable content on the fly. Here are four ways that newsrooms are using Wave. - Marty Wetherall