Mustafa Duran

"Ad-agencies are finding it more and more difficult today to get through to the average consumer, and marketing saturation only grows with every year. It’s for that reason that guerrilla ad-campaigns are becoming so prevalent in the industry. Here we take a look at some of the recent, most effective and ingeniously simple guerrilla marketing found since our 8-part series last year." - Mustafa Duran from Bookmarklet

"6 Principles of Simple Agile: 1. Collaborate 2. Work together 3. Honor priorities 4. Respect the customer, the process, the product, the team and each other 5. Do the simplest thing that works – then stop 6. Improve every iteration." - Mustafa Duran from Bookmarklet

"1. Collaborate - Very simply, “collaborate” to me means to communicate effectively with each other. There is no place on an agile team for a lack of communication. Communication needs to be as near to real-time as possible, and hopefully as high bandwidth as possible. In rare cases people on the team may not choose to use the best communication method available, but that should be the exception not the rule." - Mustafa Duran

"Justice: Be a square shooter. Don’t play favorites. Keep anger and emotion out of your decisions. Be objective. Give every one of your people the opportunity to prove themselves." - Mustafa Duran from Bookmarklet

"Judgement: This comes with time and experience. Simply weigh the facts in a given situation to make a considered decision or sensible conclusion." - Mustafa Duran

"1. Take Full Advantage of Your Profile - It is extremely important to maximize the use of your profile on LinkedIN. When you are communicating with other individuals.. on the site.. your profile speaks for you. Be very sure you upload a good photo and bring your profile to 100% completion. When I say upload a good photo… I do not mean an 80’s glamor shot or your company logo." - Mustafa Duran from Bookmarklet

"2. Uploading Your Initial Contacts - When you are first joining LinkedIN it is important to build your initial contact base. Check out this easy to use tutorial from Dave Taylor. It is also important to connect to past/present colleagues and alumni from your college or university." - Mustafa Duran

"Below are the 7 Signs of a Leader. How many of these do you believe you have? More importantly perhaps, do you look up to someone today that doesn't have many of these traits? Are they really the person to look up to? The choices you make today and the people you surround yourself with will determine much of your path in life; choose wisely." - Mustafa Duran from Bookmarklet

"Vision - Leaders are visionaries; they know where they’re going, and their committed to bringing others along. They have a clear vision of what they want to accomplish and their vision is so compelling that it inspires others to participate in the fulfillment of the vision." - Mustafa Duran

"Cluster Targeting - Cluster targeting, in general terms, is the process of breaking general audiences down into smaller segments defined by common need or interest. In turn, these segments can be used to provide category advertisers with a definitive target market." - Mustafa Duran from Bookmarklet

"Custom Segment Targeting - Custom segments allow publishers and advertisers to select the criteria used to define and locate audience segments. Custom segment targeting vendors provide publishers with tools that allow them to tag site and landing pages and help determine what consumers look at and interact with while on those sites. These data, in turn, are used to identify which page visitors are targeting candidates based on interest and intentions toward a specific topic or activity." - Mustafa Duran

"The Media Revolution - Cable and satellite technologies transformed media in the 80’s and 90’s. New, thematic channels chipped away at mass media, making it harder to reach audiences and increasing clutter. With the exception of special events like the World Cup and the Super Bowl, advertisers had to cobble together mass audiences by aggregating smaller ones. In the new media environment, brand messages became harder to get across. Media fragmentation emerged as the new reality." - Mustafa Duran from Bookmarklet

"Brands and Direct Response - Heavy investment into brand image is confusing for many direct response marketers. Why wouldn’t a business want to see a direct relationship between investment in marketing actions and sales? Surely smart business people must value suppliers who can deliver definitive results?" - Mustafa Duran

"Demographics: The most obvious method of identification is demographics. Characteristics such as sex, age, education and occupation tell us a lot about a person. Another advantage of demographics is that they are concrete. Someone was born on a certain day, is male or female, has a certain job, etc." - Mustafa Duran from Bookmarklet

"Psychographics: How a person feels about certain things can tell us even more about their intentions. Consumer research routinely monitors statements like “I like to be the life of the party” and “I wish I could spend more time with my family” just as the NSA monitors political statements." - Mustafa Duran

"Other findings include: - Even though 53.5% of respondents have met new people through electronic media, face-to-face interaction is still the "gold standard" - Consumers are engaging more in multi-way exchanges of ideas and opinions among consumers and brands - Consumers are not only move involved with family and friends, but they have increased involvement in political and humanitarian issues. - 40% agree that social groupings online can be truly social, while only 14% disagree. According to Euro RSCG, figures varied little across age, gender, ethnic, or income groups." - Mustafa Duran from Bookmarklet

"1/ Keep it S-I-M-P-L-E - A simple idea can often be the best and most affordable way to create a brand awareness. A great example of a simple idea is seen with the ‘Craig’ A4 posters that were mysteriously posted up allover the Windsor area in Melbourne. Although this not an original idea by Craig, ( Todd Lamb of NYC seems to be Craig’s source of inspiration) the idea is simple, low cost, and creates a real sense of entertaining and intriguing mystery for the viewer, who is Craig?" - Mustafa Duran from Bookmarklet

"2/ Jam it full of personality - Personality and confidence are the fundamentals with urban brand experiences. It is important to amp it up when grabbing the attention of the passerby. You only get a couple of seconds in the street to hold your audience. A great example of this was a A4 poster that was posted up in Albert Park Village in Melbourne." - Mustafa Duran

"3/ Find a niche, make it yours - A unique and creative idea that people have never seen before can create such as buzz and excitement. People talk about anything new, fun or mysterious. The more creative the brand experience the better. A great example of this is the graffiti artist Space Invaders who pastes up little space invaders around the world and here in Melbourne. It is truly unique and the artists message is one of total mystery." - Mustafa Duran

"Building legitimate social equity requires slowly shifting the perceptions of others. Building social equity, and understanding how to use it, is fundamental to maximizing revenue through social media." - Mustafa Duran from Bookmarklet

"Awareness (Social Equity Required: Low): The first phase of maximizing revenue using social media is establishing a presence and earning a reputation. Before you get started you'll need to define some goals, and define what groups of people you want to build a relationship with." - Mustafa Duran

"Engagement (Social Equity Required: Medium) - For engagement campaigns to be successful through social media, a social equity foundation is required. I realize 'success' is defined differently by different people; here's my definition: To have a successful social media engagement campaign the campaign needs to be directed at qualified users, achieve predefined goals, and increase encourage long term communication." - Mustafa Duran

"The most important takeaway from the study is profound proof that knowledge about social media is on the rise. The study found that 75% of companies who participated in the survey were very familiar with social media in 2009, a dramatic increase over the 57% of respondents familiar with some type of social networking in 2008. The rising shift in awareness about social networking has also lead to an increased adoption of social networking for business use." - Mustafa Duran from Bookmarklet

"The study found that 62% of executives were familiar with Twitter and that 52% percent were also using the micro-blogging and social networking platform to promote their business. Interestingly, 1 out of 4 Inc. 500 B2B companies also believe that Twitter is an appropriate place to communicate with vendors, suppliers, and partners online." - Mustafa Duran

"One of the most promising things unearthed in the study was that respondents who experimented with the newest social networking addition, Twitter, reported an 82% success rate; other social networks also drove incredible success rates which hovered around 87% overall." - Mustafa Duran

"1. Bill Gates: Even after losing $18 billion, Bill Gates still has a net worth of $40 billion. As you might know, Bill Gates is a self-made billionaire, earning his money as an entrepreneur. Gates was one of the early disk operating system pioneers and started a software company with some of his peers. The company became Microsoft. One of the main breaks for Gates was an agreement with IBM for an operating system for $50,000. Since he did not transfer the copyright to IBM, he was able to continue making money of the MS-DOS system as other hardware vendors cloned the system. Gates has been accused of unsavory business practices in the past, and was recently involved in anti-trust proceedings in the European Union, but there is no denying the success of Microsoft. Gates now devotes a great deal of money and time to his philanthropic efforts, through the Bill and Melinda Gates Foundation." - Mustafa Duran from Bookmarklet

Tam ansiklopedik bilgi olmus. Bill Gates'i tanimayacak cok sonraki nesillere bir paragraf yazi :) - Sarper Sılaoğlu from iPhone

"There have been conversations recently about abandoning RSS readers, and specifically Google Reader in favor of using Twitter as a human filter for information. The idea is that if you follow smart people, they read good material and will pass that along to their network - you." - Mustafa Duran from Bookmarklet

"You’d think that with all the brain trust many corporations have, they’d be less likely to make bad decisions. But when they stumble, they stumble BIG. Here’s a look at 10 of the worst corporate decisions ever:" - Mustafa Duran from Bookmarklet

"The decision: Take Coca-Cola, pretty much the undisputed king of colas, change the formula and rebrand it “New Coke.” Why this was a bad idea: Did we mention Coca-Cola was pretty much the undisputed king of colas? Sure, upstart PepsiCo that was doing all these blind taste test commercials – the Pepsi Challenge, anyone? – and claiming superiority, but was still a distant second. Instead... more... - Mustafa Duran

"LinkedIn: LinkedIn has approximately 50 million users worldwide in 200 countries. The membership on LinkedIn is growing at roughly one new member per second. When LinkedIn launched in 2003, it took 477 days, almost a year and four months to reach the first million members. The last million took only 12 days. Executives from all Fortune 500 companies are LinkedIn members." - Mustafa Duran from Bookmarklet

"Facebook: Facebook has over 300 million members with 150 million that log in at least once per day. The fastest growing demographic on Facebook are 35 years and older and according to Facebook more than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared across the network, each week." - Mustafa Duran

"Not surprisingly (given that I work for a PR agency), I sit in the camp that says that agencies have a significant role to play for many companies. For sure, companies can do some or all of these things themselves, but there’s no reason agencies can’t help without compromising the company’s efforts. Here are 15 different activities an agency can undertake – legitimately and effectively – to help companies engage in social media." - Mustafa Duran from Bookmarklet

"1. Baseline audits - One of the first steps in any communications initiative should be an online audit to both understand the current environment and to set a baseline for measuring results of future activities." - Mustafa Duran

"2. Audience research - Alongside an initial audit, learning to understand your target audiences is a foundational piece of a communications strategy, be it online or offline." - Mustafa Duran

"As graffiti and technology evolve alongside one another more and more innovative street artists are mixing media to create radical hybrids of graffiti art, design and technology. Some employ high-tech equipment to project giant graffiti murals while others use it to enhance their street art stealth and portability. Some use tech less directly – as a source humorously geeky inspiration and subject matter." - Mustafa Duran from Bookmarklet

"1. Wal-Mart: The advent of supermarkets in the 1930s proved to the business world that cutting costs to deliver low prices can turn a profit. Retailers brought this logic over to general stores soon afterward. By sparing the frills and getting back to the bare necessities, stores could save money on presentation. They also saved money by cutting back on personnel, which meant less personal service. But saving money in these areas meant the store could charge competitively low prices, which drew customers in despite the bare-bones setup." - Mustafa Duran from Bookmarklet

"In this post we feature sculptors Ron Mueck, Evan Penny, Jamie Salmon, Duane Hanson, Sam Jinks and Adam Beane who produce sculpture that seems alive in every detail, right down to veins and rashes on skin. This compilation should give you a cross section of modern photorealistic sculpture." - Mustafa Duran from Bookmarklet

"More than half of the Fortune 100 companies are using Twitter for customer service, recruiting employees, blasting news and announcing promotions, according to the study by public relations firm Burson-Marsteller and its digital-media unit, Proof. Yet a recent Deloitte survey concludes that organizations continue to struggle to harness social media's full potential." - Mustafa Duran from Bookmarklet

"US search engine rankings; * Americans conducted 13.8bn searches in September 2009, with Google accounting for 64.9%. * Yahoo was next on 18.8%, followed by Microsoft on 9.4% and Ask on 3.9%." - Mustafa Duran from Bookmarklet

"Search conversion rates; * A study which tracked 20.8 million visits to 26 online retail sites over a 12 month period, found that the overall conversion rate from paid search was 2.03% compared to 1.26% from organic search. * It also found that paid search visitors purchased, on average, more than their organic counterparts." - Mustafa Duran