Mustafa Duran

"An overwhelming majority (83.5%) of brand and agency marketers in a recent study say they currently are using some type of online video in their marketing efforts, and most expect their use of the medium to grow in the coming years, according to a survey by TurnHere." - Mustafa Duran from Bookmarklet

"I saw this image a few days ago and like most designers I found it interesting. Even though the image here cheats a little (Coca-Cola logo looked different in early days), it shows in a glimpse how persistent branding gives a more stable image to the company." - Mustafa Duran from Bookmarklet

http://friendfeed.com/burakdo... - Burak Dönertaş

E hadi o zaman: http://ff.im/6pJC4 ((: - Barış Evren Erdoğan

"Araştırmayı yanıtlayanların yüzde 67'si, tüketici geri bildirimlerini hâlihazırda, tüketicileri alışveriş sonrası davet ederek izlerken, yüzde 56'sı tüketici üyelikleri yoluyla, yüzde 41'i ise aralıklı üyelikler yoluyla, tüketici geribildirimlerini takip ediyorlar. Bununla birlikte, yüzde 35'i müşteri yorumlarını kelimesi kelimesine, alışveriş ya da çağrı hizmetlerinden takip ediyorlar. Araştırmaya yanıt verenlerin sadece yüzde 12'si geribildirimleri bloglardan ve sosyal ağlardan izliyor." - Mustafa Duran from Bookmarklet

"Araştırmaya katılanlar, kullandıkları anahtar geri besleme kanallarının * yüzde 61'ini müşteri e-maillerinin oluşturduğunu belirtirken, * yüzde 60 oranında İnternet araştırmaları, * yüzde 55'nin ağızdan ağza iletişimin, * yüzde 48'ini dergilerin, * yüzde 33'ünü ticari göstergelerin ve * 20'sini diğer kanalların oluşturduğunu açıklıyor." - Mustafa Duran

"Start your question with what you know. - Do your homework first. Get enough background information to put your issue or problem in context. Give the other person an idea of what you've completed to date or what you know already and then proceed to explain what's outstanding, where or how you're struggling, or what you need help with." - Mustafa Duran from Bookmarklet

"As a job seeker in a social network, you can keep your name out there by being one of the people that makes a social media network valuable. Add useful content, insight and links. This will keep you in the public eye and elicit a great deal of gratitude that, in a down market, may not be immediatley convertable to a job, but you will start to bubble up on the list." - Mustafa Duran from Bookmarklet

"Branding yourself is a relatively new concept in the world of employment, but basically it uses the same strategy, only this time the product is you. Branding yourself is a way of making it clear to potential employers or clients what, in particular, you might be able to do for them." - Mustafa Duran from Bookmarklet

"As seen from the chart below, 65% of businesses that expected an increase in revenue have also increased or planned to increase marketing spending. For the businesses that have decreased or planned to decrease marketing spending, only 5% expected an increase in revenue." - Mustafa Duran from Bookmarklet

"The goal of asking the B.E.S.T. questions as part of your content marketing strategy is to find the intersection between your products/services and the information needs of your customers. Only then can you craft a content marketing approach that will deliver more sales, more customers, and more measurable results." - Mustafa Duran from Bookmarklet

"Behavioral: * What action do we want our customers to take? * What effect must we achieve with them? * How will we measure their behavior? * How will we put them on the path to purchase (what exactly is the conversion)?" - Mustafa Duran

"In 1972 ufologist Dr J. Hyneck classified three types of alien encounter: sighting, evidence of an encounter, and contact with animate beings. Milla Jovovich stars in a current movie about "The Fourth Kind", abduction. Now we turn it up to Eleven." - Mustafa Duran from Bookmarklet

"Social Media Marketing’s ROI (Return on Investment) has been discussed on the web in blogs and websites and comments are frequently heard such as “You can’t measure the ROI of social media marketing”" - Mustafa Duran from Bookmarklet

"So where do you get the budget for social media even for a proof of concept as social media isn’t free because it; * Needs People – Wages * Requires Technology – Software and Hardware * Takes Time – Money" - Mustafa Duran

"# Viral videos that got watched a lot, but stopped short of prompting a sale (or getting consumers tangibly and reliably closer to one). # Promotional campaigns that seemed too good to be true (promise overload that defied belief). # A customer service problem that was adequately fixed, but not extended into a sales opportunity. # Contributions from unlikely sources, like distribution or finance." - Mustafa Duran from Bookmarklet

"Below is a list of 7 of the most of the inspiring videos on the web, embedded so you can watch them here. Each video, which range in length from 3 to 20 minutes, has an inspirational message to impart. If you know of any other inspiring videos, please share them in the comments." - Mustafa Duran from Bookmarklet

"It always puzzles me why Che Guevara is all over the T-shirts and so loved by advertising world. Agreed that he is a prominent historical figure but there are others equally powerful characters too. Probably some things just happen. Here are ten advertising campaigns, some good and some not so good, using Che Guevara." - Mustafa Duran from Bookmarklet

"The trick, in most instances, is to take the first two letters of microblogging service TwitterTwitterTwitter and meld them, often unwillingly, to the front of your chosen word. These ungainly neologisms are so numerous that they now require at least two sites to track them: Twictionary and Twittonary." - Mustafa Duran from Bookmarklet

"1. We are very impatient and often expect a resolution before we’ve given them a chance to find out what the problem is. Pity they don’t read minds." - Mustafa Duran from Bookmarklet

"Traditional materials of 20th century visual arts--drawing, painting, sculpture, and collage or mixed media--have defined the field of art therapy for the past 50 years. In fact, most educational programs that offer art therapy coursework or related degrees require applicants to demonstrate proficiency in drawing, painting, and sculpture as part of prerequisites. But as digital technology has become more accessible and straight-forward, practitioners of art therapy are gradually including digital media as a method and means for client self-expression" - Mustafa Duran from Bookmarklet

"DISCUSS THE CONCEPT OF FLOW - Learn the signs of flow (one way is to keep reading this blog). Point out to your child when she seems to have been most deeply engaged in an activity. For instance, when your child is playing with friends so intently that she forgets to stop for lunch, you might say, "Honey, you were really involved just now, having fun with your friends. When you're in flow like that, it's hard to get back to ordinary stuff, isn't it?"" - Mustafa Duran from Bookmarklet

"Most traditional media sources have 2 prices. The net price and the gross price. Traditional media is supposed to give advertising agencies the net price and advertisers asking for pricing directly from the media source are supposed to be given the gross price. The difference between net and gross pricing is 15% and that is the agency profit margin." - Mustafa Duran from Bookmarklet

"The list above seems to suggest an aggregated view of what Google users think about social media. Yes, social media could sometimes be filled with BS when Tweeps babble, or when viruses spread through social sites." - Mustafa Duran from Bookmarklet

"The ideas of social media can be warped or totally random, but they translate to what social media mean to individuals. Note how some people view social media with such complexity while others have already integrated it into their lives with ease." - Mustafa Duran from Bookmarklet

"Zaltman, tüketici davranışlarının oluşmasında zihin, beyin, vücut ve toplumdan oluşan dört bileşenin etkin olduğu ve pazarlamanın da bu kavramlar arasındaki etkileşimin merkezinde yer aldığını yapılan çalışmalarla okuyuculara sunuyor. Verdiği örneklerle de bu dört bileşeni ayrı ayrı değerlendirmektense, onları toptan inceleyerek tüketici ihtiyaçları, memnuniyeti ve sadakati hakkında daha çok şey öğrenilmesi gerektiği vurguluyor." - Mustafa Duran from Bookmarklet

"Düşüncenin, duygunun ve öğrenmenin %95’i bilinçaltı zihinde oluşur; yani farkındalığımızın dışında. " - Mustafa Duran

"Tek bir A4 sayfasına sığacak kadar basit, yalın, ulaşılabilir, uygulanabilir, gerçekçi, ve 6P ye dayanıyor; * People; çalışanlarımız, * Portfolio; ürünlerimiz, * Partners; paydaşlarımız, * Profit; karlılığımız, * Planet: gezegenimiz, * Productivity; Verimliliğimiz" - Mustafa Duran from Bookmarklet

"Tüketici değer ve beklentileri yeniden oluşacak - Tüketicilerin değişen tutumları, geleneksel satıcı-alıcı ilişkilerini değiştirecek. Satıcı-Alıcı arasındaki duvar tamamen yıkılacak. Tüketici esas belirleyici olacak. Fiyatı, ne istediğini, ne zaman, nerede, neden, nasıl istediğini, tüketici dikte edecek. Tüketiciler satın alma kararlarında artık aldıkları ürün ya da hizmet kadar, onu... more... - Mustafa Duran

"Sıradanlıktan, aynılıktan sıyrılıp, farklılaşmak, yaratıcı olmak için beynimizi iyi kullanmak şart! Peki standartlaşan, stresli, sıkıcı, bunaltıcı yaşam koşullarında bu nasıl olacak? Çare; nörobik!* Yani bir anlamda aerobiğin, beyin için olanı, beyin jimnastiği." - Mustafa Duran from Bookmarklet

"One thing that bugs me is that when people build cool apps or launch web based services their marketing plan doesn’t really extend past trying everything in their powers to get on Techcrunch. It is the world’s biggest tech blog with nearly 4 million RSS subscribers alone but we wanted to take a look and see how that translated in pure traffic terms after we got featured on the there on Wednesday. Just remember that this is just from the 24 hours the article was featured on the site and there is still plenty of traffic coming even today…" - Mustafa Duran from Bookmarklet

"Ancak şimdilik şu soruların cevabını veren yok: * 1. Peki tüm reklamverenler bu işe uyanıp herkes ortama viral neşriyat saldığında bunların yaratacağı kirlilik, etkinlik ve inandırıcılık nerelere gidecek? * 2. Sitelere masum vatandaş kılığında girip tohum atmak ayıp değil mi? Coca Cola sinema filmleri arasına resim koyuyor diye ayaklanmadı mı babalarınız?" - Mustafa Duran from Bookmarklet