"The topic of Social Media Marketing ROI is hotter than ever. With most brands now mandated to develop a social strategy, marketers are searching for ways to validate, justify and measure their efforts. MediaPost’s David Berkowitz wrote a great list of 100 things they can start with! OK, so you don’t really need to worry about all 100 — but it just goes to show you that there’s a lot Social Marketing can give back in the form of data. All of which is measurable and quantifiable." - Mustafa Duran from Bookmarklet