"When people are nice, when we share, encourage and promote each other, act generous, give compliments, pay it forward, we all win. This is especially true in our increasingly networked e-society. Today the online reputation of an individual or a brand is linked closely with how they are received according to factors of influence, competence, and relevance—on and offline." - Mustafa Duran from Bookmarklet

"The savvy networkers and marketers among us already know that in the economy of niceties, well-wishes can fortify loose social and professional ties, sometimes almost instantly. Connections forged via acts of e-kindness are mutually beneficial. Used with skill and sincerity then, niceness is both cultural capital and social glue. So for all the talk about how the net makes it easier for people to hide behind cloaks of anonymity to be rude and hateful to each other—it is also true that the age of social computing has made it easier to share, communicate, connect, and befriend. Now is a great time to flex networked niceness." - Mustafa Duran