"Social Media Marketing’s ROI (Return on Investment) has been discussed on the web in blogs and websites and comments are frequently heard such as “You can’t measure the ROI of social media marketing”" - Mustafa Duran from Bookmarklet

"So where do you get the budget for social media even for a proof of concept as social media isn’t free because it; * Needs People – Wages * Requires Technology – Software and Hardware * Takes Time – Money" - Mustafa Duran