That’s one of the main reasons Burberry is now focusing on the Internet. Ms. Ahrendts said she gets a lot of inspiration from her three children, who spend time surfing the Web and buy most of their clothes online. Ms. Ahrendts said she is proud that Burberry has more than 699,000 Facebook fans. The company, founded as a maker of outdoor wear in 1856 by the British draper’s apprentice, Thomas Burberry, is also attracting customers via Twitter and Youtube. Burberry gets about two-thirds of its revenue from clothing. Ms. Ahrendts has sharply reduced Burberry’s reliance on department stores; this year, direct retail overtook wholesale as the company’s biggest sales channel. Burberry, which produces the trench coat in Britain, also benefited from a weaker pound that attracted euro-wielding tourists from mainland Europe. - mediaeater