"Social networkers' feelings about brands online in general are more positive than the researchers thought they would be. Some 52% of social networkers had friended or become a fan of at least one brand. When asked if seeing a brand on a social network makes them feel positive or negative about that brand, an almost-equal 17% said positive and 19% said negative. The other 64% were neutral or didn't care. When asked if they would like more communications from brands, 45% were neutral, while 20% said yes and 35% said no. Anderson conducted the study online in June with 5,000 demographically representative respondents, and then went in-depth with 1,250 of them. With the help of Mr. Anderson and his team, Ad Age dug into the reams of stats to create the mini profiles below." - mediaeater from Bookmarklet