Contrary to conventional wisdom, U.S. consumers age 65 and older are most likely to shop online (77%). Consumers ages 45-64 and ages 30-44 follow at 71% with those ages 18-29 at 70%, a new report finds. And when it comes to gathering information online, which can include researching products, 67% of baby boomers (45-64) and gen Xers (30-44) are on the hunt while 65% of matures (65+) and 55% of millennials (18-29) are collecting information. The report, “Life Stages & Life Styles: Turning Generational Differences Into Media Opportunities,” from the Cable and Telecommunications Association for Marketing, surveyed 1,513 American consumers across generations - mediaeater