Doug Schumacher

So would ads that try to create a need by making the viewer feel lacking or inadequate be better off on a friend's page? Interesting psychology going on here. From @johnboese - Doug Schumacher

If you'd have asked me to guess which American brand would celebrate the decreasing use of one of their products with a T-shirt, I wouldn't have picked Microsoft. From @adamcoomes - Doug Schumacher

Good example of what really drives social behavior. Success to those who play the game well. - Doug Schumacher

A survey on mobile trends from one of the industry's best analysts, only this time he's turned and surveyed those he most respects. Most surprising? That mobile advertising won't be as hot as many might think. - Doug Schumacher

In the world of content marketing, blogs could be making a comeback. Especially for retail companies that need to push new products and promotions heavily on their website. From @mrstephenbeck - Doug Schumacher

This is pretty clever, and while it's aimed for bloggers, I think you could apply it to anyone in the content generation space. From @socialfresh - Doug Schumacher

Interesting story about the onset of car radios and the danger they seemed to impose. I'm not advocating texting-while-driving, but this simply shows how technologies, and our facility with them, both improve over time to change the situation. - Doug Schumacher

Love this installation art piece. Great way for a museum to connect with kids. Thx to www.facebook.com/felipe.bascope - Doug Schumacher

A good perspective on where the big opportunities are in business models. And as I've said a number of times, the difference between an idea for a startup and an idea for a brand experience can be remarkably thin. The last paragraph on here really sums up what's so compelling about digital media in general. - Doug Schumacher

I like this simple piece of content. It's both fun and informative, in a pretty fluid way. The model is certainly going to add to the budget, but she also sets them up for a good amount of buzz, as well. - Doug Schumacher

According to this, social media is the #2 mobile activity. That's partly the result of vast improvements in social media wap sites and apps. - Doug Schumacher

As more business units want to own parts of the social media program (just like home page real estate), the key division in this org chart is the split between community and business unit managers. - Doug Schumacher

While Facebook currently seems to own the future of social search, Google has been far more innovative in pushing search ahead. Facebook might be well off to hire a few Googlers to help push their search innovation. - Doug Schumacher

An interesting composite of NASA video. This feels like something a a moving infographic and time lapse cinematography. - Doug Schumacher

Some good examples of peak developments on the mobile front. - Doug Schumacher

I really like the Audience Retention data -- showing you where viewers drop off in a video. I'm surprised YouTube didn't roll that out years ago. - Doug Schumacher