Benedikt Koehler
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5 hours ago - via Bookmarklet - Link
What is a widget and how to monetize it? - Benedikt Koehler via Bookmarklet
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McKinsey Quarterly about Social Media Measurement
7 hours ago - via Bookmarklet - Link
"Hobbled by nascent technologies, inconsistent metrics, and a reliance on outdated media models, marketers are failing to tap the Web’s full power. Unless this problem can be addressed, the inability to make accurate measurements of digital advertising’s effectiveness across channels and consumer touch points will continue to promote the misallocation of media budgets and to impede the industry’s growth." That's exactly what the German Social Media Association (AGSM) is after. - Benedikt Koehler via Bookmarklet
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DIGtrends: Spheres of Influence from Digital Influence Group » In Tough Economic Times, Budgets Shift to Interactive
7 hours ago - via Bookmarklet - Link
Interesting results. But in which way can interactive or digital media be considered "most accountable and have proven to generate the greatest results"? - Benedikt Koehler via Bookmarklet
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9 hours ago - via Bookmarklet - Link
Attentio is using multidimensional scaling (MDS) to generate brand maps that display the relation of brands and topics (or products and buzz). - Benedikt Koehler via Bookmarklet
Microsoft Live Labs: Political Streams
10 hours ago - via Bookmarklet - Link
Tracking different stories, people and places in news and blogs. Interesting aggregator on story level. - Benedikt Koehler via Bookmarklet
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Logic+Emotion: Unconventional Marketing
yesterday at 1:57 pm - via Bookmarklet - Link
somewhere something goes wrong by this unconventionel diagramm. by these little strategies you can live short -term. there must be a long term strategy which includes short term strategies. - Burcu Tüzün
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Thüringer Universitäts- und Landesbibliothek
"Schwarzsches Haus". Ehemaliges Professorenwohnhaus (1544). Novalis, Ernst Abbe, Friedrich Rückert
St. Michaelskirche (14.-16. Jh.)
Neue Mitte in Jena
Saturday at 4:31 pm - Link
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