"Hobbled by nascent technologies, inconsistent metrics, and a reliance on outdated media models, marketers are failing to tap the Web’s full power. Unless this problem can be addressed, the inability to make accurate measurements of digital advertising’s effectiveness across channels and consumer touch points will continue to promote the misallocation of media budgets and to impede the industry’s growth." That's exactly what the German Social Media Association (AGSM) is after. - Benedikt Koehler
via Bookmarklet
Interesting results. But in which way can interactive or digital media be considered "most accountable and have proven to generate the greatest results"? - Benedikt Koehler
via Bookmarklet
Attentio is using multidimensional scaling (MDS) to generate brand maps that display the relation of brands and topics (or products and buzz). - Benedikt Koehler
via Bookmarklet
somewhere something goes wrong by this unconventionel diagramm. by these little strategies you can live short -term. there must be a long term strategy which includes short term strategies. - Burcu Tüzün
