Miguel Lucas

"The formula is simple but depressing: marketers have been lousy at harvesting attention because there was just so much of it. So it was more like strip mining than careful, efficient use of a natural resource. Now that attention is harder to get, people are overpaying for it and the Olympics is just one example. The alternative is to create focused, intense networks that ignore the masses. For most marketers, that's exactly what we need." - Miguel Lucas from Bookmarklet

Cuando sea mayor quiero ser como Darren Rowse - Miguel Lucas

""Twitter en manos de ciertos famosos es como darle a un niño una pistola cargada", dicen en Hollywood. Los ejemplos se suceden. Kirstie Alley mandó a "paseo" a todos los que se meten con ella o con la Cienciología. Demi Moore, una de las mayores defensoras de Twitter, utilizó esta vía de comunicación para enzarzarse en una pelea pública con el vilipendiado bloguero Pérez Hilton, y Courtney Love puso a bajar de un burro a un diseñador de moda." - Miguel Lucas from Bookmarklet

"So here’s something devilishly brilliant: The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees." - Miguel Lucas from Bookmarklet

"there are only 30 large companies in addition to Google and including sites like Facebook, Microsoft and YouTube which now account for a disproportionate 30% of all Internet traffic" - Miguel Lucas from Bookmarklet