mike ashworth › Comments

"the beginning of the end of twitter perhaps?" - mike ashworth

"@nicholas i think we may discover that it’s just a bit of fun amongst geeks who have too much time on theri hands, get out in the real world and interact with those who need help, now that would be better, buy a secret santa for a homeless person, that would be even better. this is just fun marketing / pr for reddit that makes stories like this look like something else @mikeashworth" - mike ashworth

"i think it’s only a matter of time before we hear more stories about crimes being committed against individuals where they were able to use the vast amount of info posted online by people" - mike ashworth

"i like this a lot, shame most large corporations remain dutiful to the external comms dept, responsible mainly for ensuring they are not seen as fun!" - mike ashworth

"excellent stuff, in my city of brighton and hove in the UK i'm looking to get involved with evening handouts of hot soup, food, drinks etc." - mike ashworth

"I think the problem is (and im generalising here) is that many a website gets designed and built before any analysis has been done into business needs. often business owners (mainly in the SMB sector) get suckered in by tales of fantastic design despite fact site becomes less usable. @mikeashworth" - mike ashworth

"140 chars is difficult to convey entire message however if someone is going to publish their considered opinion on research then it is always a great idea to have full grip on the terms of reference first. As for martha’s point about you being quick to blog, well the good thing about a blog is you can explain in a lot more detail than 140 chars what you think and take the debate from twitter, which in my humble opinion is not a place to converse (140 chars loses so much). One of the things that intrigues me in a response above is about contention / throttling on broadband. isn’t it possible that ISP’s could do this with fibre? I hope you locate the research you require Joanne Mike" - mike ashworth

"one of the main challenges with this for companies is not the tool but who is using it. I would imagine that people who use it now will be typical "early adopters" many of whom view life through a telephoto lens rather than a wide angle one. By that I mean they are glued to the social web, rather than sometimes taking a broader perspective. Group polarisation is something else to consider too where these ppl all end up saying the same thing. And lastly there is a propensity to hate this fail that hate this fail that that actually the real value of the comment / opinion is lost. just some thoughts @mikeashworth" - mike ashworth

I'm not seeking trending just correct facts - Thomas Power

as i pointed out in my later tweet I did not state that you were seeking to trend for this term - mike ashworth

"wise words as always Danny however you shouldn’t feel a need to apologise for not responding within nano seconds of being prompted on the internet. i’ll get shot down for this but hey, it’s about time we all realised that “it’s just the internet!” it’s not “real life”, real people, real conversations, body language, tone of voice, real communication (not 140 characters which get taken the wrong way). social media/networking has a valid place in a well balance outlook on life. If someone immerses themselves too deeply in it at the expense of more valid areas they will drown. My latest bugbear is that people feel the constant need to post what they are doing 24/7, if yo a re out enjoying time with friends and feel the need to constantly tweet about it or take pics and post to the internet, I believe you are not “truly present” with your friends, it’s one step removed from a great night out (as if you are viewing it through a camera yourself). @mikeashworth Total Comments by Mike..." - mike ashworth

"@ jennifer is your wordpress blog hosted by wordpress over at wordpress.com or are you hosting it yourself (the wordpress.org option). if its the former you cant install the google analytics tracking code. if its the latter the advise from Mario is spot on" - mike ashworth

"p.s. looks like they had a go with a lance armstrong “press release” about a month before the owen wilson one http://www.reuters.com/article..." - mike ashworth

"having re-read the post above do you think that Rolex is none too ghappy with the actiosn of Melorse, that’s the way it reads to me? the MSNBC news story has now been taken down" - mike ashworth

blogger issued with a cease and desist letter over comments relating to a press release about rolex and own wilson by melrose jewellers - mike ashworth

"Hiya, i also wrote about this nonsense masquerading as a press release http://michaelashworth.wordpress.com/2009... Don’t know if i’ll be getting one of these letters too, drop me a line, you have my full support on making the wider world aware of the actions of Melrose and by association Rolex. The Melrose / Rolex campaign ~I can imagine the headline on the online press release Mike" - mike ashworth

"Here is the official explanation re the error http://googleblog.blogspot.com/2009... What it does prove though is that they do not test these releases of new code, parameter files etc. I now trust them that little bit less...... and with fingers in many pies this is the sort of thing that could, in the future, have major repercussions for their entire brand." - mike ashworth

"Here is the official explanation re the error http://googleblog.blogspot.com/2009... What it does prove though is that they do not test these releases of new code, parameter files etc. I now trust them that little bit less...... and with fingers in many pies this is the sort of thing that could, in the future, have major repercussions for their entire brand." - mike ashworth

"their is currently an obsessions with metrics and measuring things. Not a big fan of this or twitter grader however I take my hat off to the website grader as that has some use. I wonder if perhaps a tool could be developed that measures “real world” relationships, low self esteem etc. now how could would that be be eh? Imagine the conversation. “sorry darling, we’ll have to file for a divorce, our relationship is currently ranked at 36 out of 100, much less than all our friends and people we have never met” Mike Ashworth" - mike ashworth

"their is currently an obsessions with metrics and measuring things. Not a big fan of this or twitter grader however I take my hat off to the website grader as that has some use. I wonder if perhaps a tool could be developed that measures “real world” relationships, low self esteem etc. now how could would that be be eh? Imagine the conversation. “sorry darling, we’ll have to file for a... more... - mike ashworth

"Certainly some food for thought. With regard to the model around suggesting ppl to follow. One challenge with this may be that as soon as you follow that person you use a tool to circumvent having to receive their tweets(adverts). Much like many of the ppl on twitter do already, They use a tool so they can manage the twitter stream more effectively. Maybe twitter will start to charge some of these other 3rd party apps? Interesting times ahead… Mike Ashworth" - mike ashworth

"Certainly some food for thought. With regard to the model around suggesting ppl to follow. One challenge with this may be that as soon as you follow that person you use a tool to circumvent having to receive their tweets(adverts). Much like many of the ppl on twitter do already, They use a tool so they can manage the twitter stream more effectively. Maybe twitter will start to charge some of these other 3rd party apps? Interesting times ahead… Mike Ashworth" - mike ashworth

"As always a thought provoking post Geoff. I hadn’t heard of “Honest signals” (another book to add to the growing list. Lol) I think one of the challenges of the collaborative environment (online) as opposed to one where people are face to face is the one you highlight about all voices being heard. In a real world environment you have an effective facilitator whose job it is to ensure that all comments/ideas are extracted from those attending. Preferably prior to the commencement some thought has been given to the “types” of people involved. Whether we are talking Myers Briggs or Belbin or some other method its always useful to create teams with a variety of skills, behaviours and thought processes. Perhaps there is some way of looking at online behaviour and tying in to the various belbin/myers types? That would be useful. Similar to the work done by Charlene li maybe but with a deeper psychological angle? Alternatively, if you know the people in the online collaborative environment,..." - mike ashworth

"As always a thought provoking post Geoff. I hadn’t heard of “Honest signals” (another book to add to the growing list. Lol) I think one of the challenges of the collaborative environment (online) as opposed to one where people are face to face is the one you highlight about all voices being heard. In a real world environment you have an effective facilitator whose job it is to ensure... more... - mike ashworth

"Jay, You may not have spotted this however they didnt actually say “sorry”. I apologise, does not carry the same weight, in my opinion. http://michaelashworth.wordpress.com/2008... Mike" - mike ashworth

"I think one way to run longer videos that capture the interest of viewers is to ensure they are engaged totally throughout the video. Knowing the above stats, and potential departure points can ensure that it is scripted in such a way as to ensure attention throughout" - mike ashworth

"I think one way to run longer videos that capture the interest of viewers is to ensure they are engaged totally throughout the video. Knowing the above stats, and potential departure points can ensure that it is scripted in such a way as to ensure attention throughout" - mike ashworth

"keep up the good work Geoff :-)" - mike ashworth

"keep up the good work Geoff :-)" - mike ashworth

"As if i need to say it, another spot on post Mack, keeping it real:-) So many people are advising others to use elaborate tools before they even stop to consider the audience and where and what they are saying. I think a lot of peopel are being poorly advised and if time / money is not abundant it's criminal that they are being advised badly by so called "experts". First thing I do when talking to any kind of business is to look at customers, current ones, ones they'd like, personas etc. all the good stuff starts here.... People touting new tools only without the other fundamentals to bring to the table will all be exposed" - mike ashworth

"As if i need to say it, another spot on post Mack, keeping it real:-) So many people are advising others to use elaborate tools before they even stop to consider the audience and where and what they are saying. I think a lot of peopel are being poorly advised and if time / money is not abundant it's criminal that they are being advised badly by so called "experts". First thing I do... more... - mike ashworth

"Actually guy kawasaki is a great example. I subscribed to his blog, bought thigs he published and then started following him on twitter. more fool me. I tried to engage in conversation with him, commenting upon a tweet that he might make, no response at all Result, i no longer follow him on twitter, i no longer su bscribe to his blog, I will no longer buy his books. There are other examples too of people who spout all things “social media” however they do not practice what they preach. Mike Ashworth" - mike ashworth

"Another report has also been published recently.     titled "Social networks that matter: Twitter under the microscope", it has been published by First Monday.     First Monday is a peer reviewed journal on the internet.    Link to report   http://twurl.nl/17mrcz    This is the Abstract for the report    Scholars, advertisers and political activists see massive online social networks as a representation of social interactions that can be used to study the propagation of ideas, social bond dynamics and viral marketing, among others. But the linked structures of social networks do not reveal actual interactions among people. Scarcity of attention and the daily rhythms of life and work makes people default to interacting with those few that matter and that reciprocate their attention. A study of social interactions within Twitter reveals that the driver of usage is a sparse and hidden network of connections underlying the “declared” set of friends and followers." - mike ashworth

"Another report has also been published recently. titled "Social networks that matter: Twitter under the microscope", it has been published by First Monday. First Monday is a peer reviewed journal on the internet. Link to report http://twurl.nl/17mrcz This is the Abstract for the report Scholars, advertisers and political activists see massive online social networks as a representation... more... - mike ashworth

"I think you raise some interesting and valid points I'm certain that for some Businesses it will work well. What I have trouble with is the constant evangelising that goes on. The Twitterati and the S'mores proclaiming that if everyone isn't on Twitter they are missing out. The above is simply untrue. For some. Yes. For others. No Their must always be an element of common sense applied to any tool that is available for use. That bit is often missing. I find it also interesting that many of the Twitterati / S'mores actually aren't at stage 5. Some are still at stage 3. They want followers. Converse? forget it.. That impacts what people think of them (reputation management anyone) and their "personal brand", if indeed they have one. Mike Ashworth Marketing Coach and Consultant Brighton and Hove, Sussex, UK" - mike ashworth

"I think you raise some interesting and valid points I'm certain that for some Businesses it will work well. What I have trouble with is the constant evangelising that goes on. The Twitterati and the S'mores proclaiming that if everyone isn't on Twitter they are missing out. The above is simply untrue. For some. Yes. For others. No Their must always be an element of common sense applied... more... - mike ashworth

"Perhaps Twitter is the new place where the “people formally knows as forum flamers” now hang out? Because of its “real time” posts and conversational nature it leads the way in providing a forum for people who previously would not have had a voice worth listening too. This will always be the challenge with “social media” and “social networking” it requires people. Sadly, many people are not rational, sensible and do not deal in measured responses. I have to ask though where did the comment “Twitter being a source of mass intelligence” come from? It will always be a mass, however the users will dictate how it is used. Early Adopters beware, it may change beyond belief……. Mike Ashworth Marketing Coach and Consultant Brighton and Hove, East Sussex, UK Transforming Businesses with effective marketing" - mike ashworth

"Perhaps Twitter is the new place where the “people formally knows as forum flamers” now hang out? Because of its “real time” posts and conversational nature it leads the way in providing a forum for people who previously would not have had a voice worth listening too. This will always be the challenge with “social media” and “social networking” it requires people. Sadly, many people... more... - mike ashworth

"Ponder on this..... When Companies pander to a small (but vocal) number of the twitterati / s'mores, is their not a risk, that instead of this being a fantastic journey of joy and discovery on the social media superhighway, what will actually happen is that an underclass of Customer will be created. A customer who doesn't reside on these platforms, perhaps wants to communicate via methods they like, such as the phone, or maybe even a letter? Of course these Companies may choose to have only Customers who reside on these platforms and that is the day that they will have to shut up shop. Mike Ashworth" - mike ashworth

"Ponder on this..... When Companies pander to a small (but vocal) number of the twitterati / s'mores, is their not a risk, that instead of this being a fantastic journey of joy and discovery on the social media superhighway, what will actually happen is that an underclass of Customer will be created. A customer who doesn't reside on these platforms, perhaps wants to communicate via... more... - mike ashworth

"Hi Gerd, Interesting observations.I think that the telephony, email and the social stuff will eventually converge on the phone itself.People will be able to know (privacy permitting) who are near to them. I don't think we are too far away from this maybe 2 years, for it all to hang together well.No more "socialising from your Pc whilst sat at your desk" as one person put it a while back."Web 3.0 - back down the pub"Mike AshworthMarketing Coach and ConsultantBrighton and Hove, Sussex, UKBoosting Sales for Small and Medium Sized Businesses byhelping them find, attract and keep Customers.http://www.linkedin.com/in..." - mike ashworth

"Hi Gerd, Interesting observations. I think that the telephony, email and the social stuff will eventually converge on the phone itself. People will be able to know (privacy permitting) who are near to them. I don't think we are too far away from this maybe 2 years, for it all to hang together well. No more "socialising from your Pc whilst sat at your desk" as one person put it a while back. "Web 3.0 - back down the pub" Mike Ashworth Marketing Coach and Consultant Brighton and Hove, Sussex, UK Boosting Sales for Small and Medium Sized Businesses by helping them find, attract and keep Customers. http://www.linkedin.com/in... http://MichaelAshworth.wordpress.com" - mike ashworth

"Hi Gerd, Interesting observations. I think that the telephony, email and the social stuff will eventually converge on the phone itself. People will be able to know (privacy permitting) who are near to them. I don't think we are too far away from this maybe 2 years, for it all to hang together well. No more "socialising from your Pc whilst sat at your desk" as one person put it a while... more... - mike ashworth