Mike Cliffe Jones

I have no doubt that mobile phones are the future of communication technology. I have been using a mobile phone since the late 80’s and with the sudden speed up in increased multimedia capabilities and gaming features in smart phones; I am sold on the idea that the future looks mobile. Blogging as both a hobby and a business is growing rapidly and the advancements in mobile technology have largely changed the way we write. With a mobile device everything is instantly accessible and news, games, movie clips and media releases are easily viewed in real time. This has made the blogosphere a more competitive place for anyone who relies on current content to keep their visits and rankings up. The business of blogging is both rewarding and demanding. If you are staying on trend with current events and happenings a mobile device makes it so much easier to complete updates on the move. Almost every industry has had to adapt to the mobile market, often with positive results. Every genre from... - Mike Cliffe Jones

It’s a simple fact that email marketing is massively effective. Across our own businesses, I can tell you that we achieve a little over 5% conversion rate from emails sent that sell something. That compares to just over 1% from any of our “selling” web pages. It should be obvious – anyone who is engaged enough to have signed up to your newsletter list has a level of trust in what you suggest to them, and they are far more likely to buy from you when you ask them to do so. Its why I have always advocated that you really must concentrate on building an email list, and why I recommend only Aweber as the place to store that list. Unlike many cheaper or free options, Aweber allows you to “program” emails to go out automatically a set period of time after someone new signs up to the list. To illustrate the point, I’ll share with you some numbers from a recent promotion we ran on an inexpensive product. I’ll add the proviso here that we don’t recommend anything we don’t believe is good value... - Mike Cliffe Jones

You might be asking yourself why you haven’t heard from me here for some months, and in case you are, here’s the top line: Lanzarote Information, our flag ship site, continues to amaze and enthral me. With over 5,000 visits a day, a social media community of 30,000 and some increasingly blue chip advertisers, it’s everything I hoped for when we set out on the road the create a sustainable on line business. Our other smaller sites are growing and blossoming, benefiting from the learning we went through on the big one. I’m continuing to work extremely hard with my consultancy clients (some would say making hay before the sun sets on the European economy!) and I’m back to my triathlon training after a small operation. But this blog has never been about me. It was always about helping people to do similar things, using the experience I have gained over the last few years. And it’s gratifying to know that despite my relative absence from these pages, it soldiers on doing just that. The... - Mike Cliffe Jones