"You pretty much covered the major benefits. Like I said, I just started using it about 2 weeks ago and I'm uncovering more of its capabilities every day. It's definitely not for the beginner but it does give someone with minimal programming knowledge easy access to some things that have never been possible before out of the box with a template. The other thing that amazes me is the documentation and how they've thrown in design resource links right in the UI of the configurator so you not only have the tools to customize the themelet but some 3rd party content. I'm all about anything that makes my life easier and this definitely falls into that category." - Mike Elliott