The Co-Chairs will work closely with the European Board of Directors and MMA Managing Director for Europe Paul Berney to determine in-country strategy and local priorities. Commenting on the announcement, Berney said, “The rapid growth of mobile in Turkiye and the eagerness of local brands and agencies to adopt mobile as an integral aspect of the marketing mix has been the driving force behind the launch of MMA Turkiye. The overwhelming Turkish participation at our recent Mobile Marketing Forum in Berlin is testament the country’s vision and enthusiasm for mobile. “Through our local presence, we aim to provide the tools and global expertise to help guide brands and agencies in Turkiye to deliver effective mobile marketing campaigns with international skill and local know-how.” - sedef tenim