Karen Kaplan started as a receptionist at the Boston ad agency Hill Holliday in 1982. Now she’s CEO. When she walked through the door she had no advertising experience and wasn’t even qualified to work as a secretary — no shorthand, no typing skills. “Her first week on the job, two mean girls who worked hidden behind the closed doors of the... - http://mitchwagner.tumblr.com/post...
Amazing theory of how this season of Mad Men will end. I am intentionally burying this behind a couple of clicks so that people can avoid being spoiled. Because I think this is dead on the money. Unless it’s not. Mad Men loves to line up the clues in one direction and then go do something different. Feel free to post spoilers in the comments.... - http://mitchwagner.tumblr.com/post...
Internet Evolution’s Friday File: Feeding the World, Tweeting to Work & Grilling Cook
“The Memorial Day weekend begins with Geek Pride Day on Saturday. Kick off your holiday with nine news tidbits that are perfect for sharing at backyard BBQs and poolside get-togethers.”
http://j.mp/10RL18e - http://mitchwagner.tumblr.com/post...
"All true! Subject line and first two sentences are exactly how I read PR pitches. Another rookie mistake I see: Starting the pitch with background that I already know. "Cloud computing is changing the face of enterprise IT." Once I see that, I stop reading and start skimming the first paragraph for keywords. If I don't see any interesting keywords in the first graf -- if it all looks like more background, more stuff I already know if I'm interested in your client's story -- then I just close the email and move on. And I don't even look at the second paragraph, or anything else. Also, the pitch should never, ever include an attachment. Never, never ever."
- Mitch Wagner