A great tool for learning about what reporters write about. Includes recent stories and even a technical (automated) analysis of related terms, bias, etc.
- Mike Keliher
"Ford takes social media offline." Yes, this is great example of what I consider to be an obvious situation: One of the best things a brand can do to bolster its social media "buzz" is to be interesting, compelling and engaging in the real world.
- Mike Keliher
An easy way to find out when everyone is free for your next meeting or event. 1) Click the grid for all the times that are good for you - you get a link to email to your invitees. 2) They see your proposed times and click on when they are free. 3) You visit your results page and see when everyone can do. No sign-up form. No password to choose. No fuss at all.
- Mike Keliher
An example of how a major company explains, in plain English, the important factors an employee must consider when blogging or twittering on behalf of the company.
- Mike Keliher
An overview of some important items to consider including in a set of corporate social media use guidelines or a corporate "social media policy."
- Mike Keliher
"I value reciprocity -- on Twitter and elsewhere -- when and if I have a legitimate reason to expect it. In the case of your Uservoice example, reciprocity (in terms of "I'm following @uservoicetk so he had better be following me in return") is unnecessary and expecting it is perhaps a bit foolish. Responsiveness and accessibility, however, are in high demand. But if the context is, say, a matter of Facebook friendship with my mom, expectations for reciprocity are a bit higher. She'd be pissed if I blocked her. :)"
- Mike Keliher
"That's an awesome house, but I'd much rather have the bright red '61 Ferrari. Favorite quote? That's tough, as we're talking about my favorite movie of all time, but I'd probably go with this: "What's the score?" [of the Cubs baseball game on TV] "Nothin' nothin'." "Who's winning? " "The Bears.""
- Mike Keliher
Discussion of how many big-name brands are using -- or not -- social media, particularly with an eye toward keeping the SEC happy. Includes mention of eBay hiring a blogger as an "internal reporter."
- Mike Keliher
"I'm inclined to call it public relations. The challenge, then, is not, "What is the future of PR?" but "How do we make these newfangled corporate newsletters more interesting than the old-fangled corporate newsletters?" It's just as easy to misuse and abuse Windows Movie Maker as it is Microsoft Publisher."
- Mike Keliher