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Rebecca Thorman › Likes
I know Seth Godin is a marketing genius, but #tribes is a failed concept in marketing because you exclude potential customers and clients.
Rebecca Thorman liked this
In marketing you have to exclude groups because you can't be everything to everyone - it's called segmenting. Godin is not the first to come up with the concept of tribes - many many books were written about tribes before his, with tons of research to back up the concept.
- Monica O'Brien
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