We live in a culture that fetishizes technology, giving more importance to the tools than to what the tools create. - Victor Ganata

actually no. your wrong !! Social media tools were not about marketing. they were just tools for socializing.. Marketing invaded this space and started thanking its a channel for them to use to sell their products. If marketing exits from social media. .then society will have a better social experience !! - Peter Dawson

@Tiffany..not sure..your talking about MSM . here we are talking about SM Platforms.. When Marrketers jumped into the SM platforms. .they converted the plafrom from social channel to marketing channel,, its pleased them and made them $$$ . . - Peter Dawson

....and off course it displeases the user too.that SM platforms are just channels for marketing.. We are the market.. and off course the markets dont get it.. just want to montize the channel ! - Peter Dawson

marketing to me in social media is a great way to lose me as a potential customer. - Joe Silence

I think Mona is right to the extent that marketing is the main way for SM companies to make enough money to make their platforms sustainable. I don't know if that was the main reason they created the tools in the first place, though. - John (bird whisperer)

yes SM companies never existed before blogs were created.. :)- they were conjoured up by marketing whiz kids as a new type of marketing techniques.. Here they come SEM. SEO. SM Expert and what not. Once Again(redux).. SM platforms are not marketing channels.. they could be used as listening posts. not a channel to push your product to me or sell me something.. !! - Peter Dawson