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Stitching Lingerie Improves Women's Lives in South India - NYTimes.com -
May 20, 2012
"Four years ago, as part of its corporate social responsibility initiatives, Intimate Fashions decided to join the state government’s Tamil Nadu Empowerment and Poverty Reduction Project, which was 75 percent financed by the World Bank with $274 million. The project, called Pudhu Vaazhvu (“new life”), sent 1,800 women who had only a primary school education to work at Intimate Fashions. All of them were from 26 districts that were identified by the state government as economically disadvantaged. Guduvanchery, 20 kilometers, or 12.4 miles, south of Chennai, is home to the Intimate Fashions factory that makes brassieres under the Victoria’s Secret brand. Intimate Fashions manufactures seven million bras a year, or one-tenth of all products sourced by Victoria’s Secret, generating $40 million in revenue." -
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