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Ryan Watkins
The Rally Blog & Fiestas at Tim O'Neil - http://www.therallyblog.com/2009...
October 26
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I've been following the Fiesta Movement for a while now. Ford gave out 100 new Fiestas for six months to 100 new media-savvy "agents" who would blog, tweet and create viral videos of their adventures with the new car. Ford killed it with this marketing effort.
- Ryan Watkins