Social Media Analytics is a complex challenge. By looking at Twitter we identify the quantitative and qualitative analysis that can be done to identify true success.
- Mark Thompson
The long tail of search demand has been around since the dawn of web search and, since that time, search marketers have been attempting to tap into the powerful stream that high quantities of unique content can provide. I recently came across some great data from Hitwise (about 1 year old, but still highly relevant) showing off just how substantive the long tail can be. Bill Tancer's post ...
- Mark Thompson
Like all in the industry, I am curious about how a user might view and respond to the new display that Google is presenting when the Local Listing Ads are
- Mark Thompson