Working with the web to improve design, optimization, marketing, usability and ecommerce profitability. Researching linked data layers and semantic frameworks.
This guide steps through all main configuration concepts and issues to consider for using Google Analytics to improve your results from online marketing. I haven’t seen any other lists that cover everything in a single list from a marketers point of view, probably because it’s too much for a single-post!
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The tools listed give great scope and cover all aspects of social media, but clearly you don't need all of them in order to monitor your brand's performance. several tools can be combined to form your own, personalised, social media monitoring system
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Background on possibly the worlds first mobile sms text marketing campaign which went viral. Page also has great video link bringing it all up to date. It's true :)
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UK marketers are about to benefit from a new easy to use mobile marketing service. With so much new data being released about the effectiveness of marketing direct to mobile phones, it’s not surprising that savvy business owners are investigating the possibilities.
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