A nice quick look at two popular marketing terms, "WOM" and "Buzz." Their message is dead on: Buzz is a temporary (and expensive!) gimmick. Instead, focus on creating "notable products and services" to generate WOM. Want your customers to talk about you? Do something to create value, to thrill them, something that's worth talking about!
- Nancy Sagar
Great piece about Cook's Illustrated, which I revere, and how they succeed by 1) doing ONE THING better than anyone else and 2) executing their strategy flawlessly. They are *food perfectionists* and it rings through loud and clear - tiny black and white photos, long text about the science behind their recipes, geeky editorial columns. And by narrowing their focus so successfully, they're able to charge premium subscription prices. Excellent branding case study.
- Nancy Sagar