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Nancy Sagar › Comments
The Answer for Ugly Times? Do Something Beautiful - http://www.mavericksatwork.com/...
I had starred this article to read on a day during which I really needed it. Today was that day, but it's a story worth reading every day. Small, personal, caring gestures make a powerful difference. The Zappos employee didn't have to send flowers to a customer's spouse's funeral, but she wanted to do it and did. What a wonderful testament and example of companies who care.
- Nancy Sagar
How do you motivate healthy, green behavior? - http://www.danpink.com/archive...
A great lesson in motivation: Make it FUN!
- Nancy Sagar
The Klein Bottle House, World Architecture Festival’s Home Of The Year 2009 - http://freshome.com/2009...
Absolutely jaw-dropping!!
- Nancy Sagar
Q & A about Calliflower with Iotum CEO Alec Saunders - http://www.marketingshift.com/2009...
Sharing this interview because I'm a big fan of Calliflower -- highly recommend their service.
- Nancy Sagar
Word of mouth vs. buzz - http://www.churchofcustomer.com/2009...
A nice quick look at two popular marketing terms, "WOM" and "Buzz." Their message is dead on: Buzz is a temporary (and expensive!) gimmick. Instead, focus on creating "notable products and services" to generate WOM. Want your customers to talk about you? Do something to create value, to thrill them, something that's worth talking about!
- Nancy Sagar
How Cook's Illustrated thrives while others are dying - http://www.37signals.com/svn...
Great piece about Cook's Illustrated, which I revere, and how they succeed by 1) doing ONE THING better than anyone else and 2) executing their strategy flawlessly. They are *food perfectionists* and it rings through loud and clear - tiny black and white photos, long text about the science behind their recipes, geeky editorial columns. And by narrowing their focus so successfully, they're able to charge premium subscription prices. Excellent branding case study.
- Nancy Sagar
2009: The year of "the designful company" - http://www.presentationzen.com/present...
I wholeheartedly agree with Marty Neumeier: "PowerPoint has become a full-blown epidemic. Tragically, the victims are company values such as collaboration, innovation, passion, vision, and clarity. If you want buy-in, give PowerPoint a rest. Substitute more engaging techniques such as stories, demonstrations, drawings, prototypes, and brainstorming exercises. If a business is a decision factory, then the presentations that inform those decisions determine their quality: garbage in, garbage out."
- Nancy Sagar
The Energy Challenge - No Furnaces but Heat Aplenty in Innovative ‘Passive Houses’ - Series - NYTimes.com - http://www.nytimes.com/2008...
Incredible - and they cost only 5-7% more than conventional units.
- Nancy Sagar
Modular Flooring From Recycled Leather Belts - http://freshome.com/2008...
This idea takes recycling to a whole new level. Absolutely love it. Although I do question how many vintage leather belts they'll be able to find ... old shoes may be next!
- Nancy Sagar
Bud Light Finds a Word - http://ries.typepad.com/ries_bl...
From Laura Ries: Bud Light makes a brilliant branding move by creating a new category: "Drinkability."
- Nancy Sagar
Can cities save the planet? The promise and challenge of green urbanism. - http://www.slate.com/id...
Yes, we should eventually change the way we build and plan cities, but it might be more effective in the short run to change the way we live in them. ~ Agreed!
- Nancy Sagar
Everything I Need to Know About Entrepreneurship I Learned From My Comrades in Moscow - http://blog.guykawasaki.com/2008...
Love the shot of Richard Branson massaging Guy's feet. And of course the final caption: "You need big balls to be an entrepreneur."
- Nancy Sagar
Go to War Against Wasted Marketing Spending - http://adage.com/cmostra...
As Casey says, "I can already tell you that the waste starts because astonishingly little attention is paid to the development of messages that will persuade your key customers and audiences to change their perceptions of your brand or love your products."
- Nancy Sagar
Landmarks Preservation Meets Development in a Delicate Urban Dance - Series - NYTimes.com - http://www.nytimes.com/2008...
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- Nancy Sagar
from Bookmarklet
Tag That Image: Visual Bookmarking Sites Worth Browsing - Bits Blog - NYTimes.com - http://bits.blogs.nytimes.com/2008...
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- Nancy Sagar
from Bookmarklet
Free E-book Helps Companies Axe Dangerous Revenue Mistakes - http://www.therevenuegame.com/revenue...
I created this e-book with my clients Jane Adamson & Rick McPartlin (The Revenue Game) and found myself quoting their "10 Myths of Revenue Generation" to many other clients. The tips are extremely relevant when so many businesses are struggling to hit their numbers right now. Wise up, folks! These age-old strategies and concepts just don't work any more!
- Nancy Sagar
Six Ways to Create Online Social Databases - http://mashable.com/2008...
More fantastic web apps -- check out this group of shareable database apps, several of them free.
- Nancy Sagar
A Geek’s Guide to Great Service - http://www.mavericksatwork.com/...
Great story about Geek Squad's fanatical devotion to customer service. And branding. Check out the "lofty goals" paragraph -- Geeks must drive 5mph below the speed limit and offer to take off their shoes upon entering a home. Every little thing they do is consistent with their brand. It's hilarious and, geez, even a little heartwarming.
- Nancy Sagar
Not Today - http://www.flickr.com/photos...
A great one from my Flickr "pinhole photo pool." Now back to work.
- Nancy Sagar
Has the Internet Failed as a Storytelling Medium? - http://adage.com/digital...
Just caught this AdAge column from last week. I'd argue that it's not the internet that has failed; the problem is the creatives who focus on sizzle over steak, design over content, or the power of the medium as a rich communication platform that can attract, engage, and convert an audience to meet specific business goals.
- Nancy Sagar
Feedly Turns Google Reader into a Social Start Page [Featured Firefox Extension] - http://lifehacker.com/397267...
Putting this on the "to play with" list for this weekend!
- Nancy Sagar
A tale of two stores - http://www.churchofthecustomer.com/blog...
Marketing to women? Remember that women care most about the experience and the relationship!
- Nancy Sagar
Smart Workers Will Figure This Out: Social Media = Career Advancement - http://bhc3.wordpress.com/2008...
Good piece about how corporate employees can use social media to build their brand in the organization.
- Nancy Sagar
If You're So Good, Stop Thinking So Damn Much - http://paul.kedrosky.com/archive...
I suffered from overthinking yesterday. Should have just followed my instincts instead of trying to force my thoughts into an established process.
- Nancy Sagar
Classical music with shining eyes: Benjamin Zander on TED.com - http://blog.ted.com/2008...
Absolutely spectacular 20-minute presentation about classical music, inspiration, innovation, leadership, and so much more. Stunning.
- Nancy Sagar
Survey: What % of your media is consumed in electronic form? For me it's 95%.
John Helmus, Darcy, Sean McBride and 12 other people liked this
What all are we considering media? I still have a bunch of meatspace books...
- Internet's Tad
what other media is there? (almost honest question)
- Ruben Llibre
@Tad my 5% print is books.
- Steve Rubel
Easily 95%.
- Liana Lehua
I actually print out FriendFeed pages. I'm the only one?
- l0ckergn0me
@Chris Pirillo I have someone read it to me every night.
- Steve Rubel
90% when at work or home, 70% when traveling
- Ontario Emperor
Holy Cow - I wish I could go mostly digital, but until I can buy digital books with the same DRM as meatspace books I'm sticking with dead trees. I should be able to resell, trade and borrow books. As for magazines, if Zinio would just add some more titles I could be 100% digital in that realm.
- Internet's Tad
Bordering around 98% for me.
- Mike Fruchter
95%
- Rich
The only non-digital media I consume now is non-technical books (still prefer reading good hardcover books and magazines (business week, HBR) when I fly.
- Deepak Singh
Deepak - BusinessWeek is available via Zinio - I subscribed a while back and I've been loving reading it on my computer.
- Internet's Tad
books are all that's left for me too. and i dont think they count for 5%. i read half a book or more daily (if you add up all webreading).
- Ruben Llibre
@Tad I like the Web version of Zinio.
- Steve Rubel
Don't know about a percentage, but the only non-electronic medium for me is books. Everything else is digital.
- Zio Bonino
better question might be how often do you consume non electronic media. I do that every day and would really miss the newspaper if I didn't have it at least once a week. I also like pottery and theater, two other media :) But 95% electronic is probably a low estimate.
- Marshall Kirkpatrick
I work completely online so I comsume most media electronically, but I spend an hour in the morning with the papers and at least two hours reading per day. Except during the NBA finals.
- Ralph Poole
from twhirl
I agree, I'd say at least 75% in my case, and most of my print media consumption is due to my work or a few pubs. that still don't have great online content yet.
- Cathryn Hrudicka
I like my mp3's, but I love my vinyl. I like sitting in front of my laptop skimming various things from FF, but i love reading a great book at the end of the day.For me, it's not about percentages, it's about the differing emotional impact of the two sides of the equation.
- Iain Baker
99.9%
- Mark Forman
98% digital. I haven't touched newsprint in a long, long, time.
- Thomas Hawk
98% - I only buy my Sunday Times on sundays
- Roberto Bonini
magazines are pretty much the only non electronic media i find myself looking at. And usually they come with a dvd so...98% maybe more.
- Squid
with the exception of books for weekend reading, it's pretty much 100%.
- Michael Gartenberg
In terms of words per week - probably 99%.
- Andrew Garrett
I'd probably be at 95% or so. There are a couple of magazine/journal subscriptions I still like to read in print.
- J. McConnell
95% or more for me. Books and an occasional magazine, otherwise all electronic.
- Don Nunn
95% - The only print items I read are a few magazines and the Sunday newspaper.
- Michelle Martinez
Let's see? I read a book at night...but that's it.
- Laurent Courtines
from twhirl
Probably 90%, I read a bunch of magazines, and constantly have a pen and paper handy, but the amount of magazines I read is dwarfed by the amount of reading I do on the computer (~20gb of e-books, ~50gb of music, granted flac's take up much more space than mp3s); Side note, gotta agree with melmcbride (~10 above me) and say that the newspaper is short, uninformative, and worst of all, old news nowadays (At least in a magazine an article can be expanded on to complete the idea).
- Mike Seman
Still a lot of books and magazines but I'd say about 70%
- Andrew Smith
95%
- Kipp Bodnar
Another vote for 95% electronic -- only books, the Sunday NYT, and a bimonthly issue of Cook's Illustrated.
- Nancy Sagar
70/30, if I'm out I still get a paper copy of USA Today, and have time and newsweek coming here.
- BCK
80% electronic [20% books].
- Ed Shahzade /NextInstinct
Would have to be at least 80% I heard a stat yesterday that digital media is consumed in volume 14 times that of print!
- Luke Harvey-Palmer
I'm definitely in the 95%+ range. No question.
- Jeff "RESPRES" Turner
from Alert Thingy
99% for me. Sunday paper is the last non-electronic media bit.
- Kevin C. Tofel
For me, 95% electronic. That would cover internet & computer, TV, radio, etc. The other 5% for me is books, newspapers, and a couple dead-tree magazines I still subscribe to.
- Paul Short
about 85% (15% 10min newspaper a day and one magazin left per month, sometimes books, but most of them audiobooks these days)
- Wolfgang Luenenbuerger
i'm at about 95 percent too but i'm not sure how proud i am of that fact.
- sean808080
from twhirl
Probably about 75% - still read a LOT of books in print (tho' have a kindle) and newspapers & tons of print magazines. Increasingly digital on the magazines since some are just starting to offer them. But books to me will be both digital, but always room for a real in print physical version. I love them. I'd rather fall asleep with a book than a kindle or mp3 player on my lap!
- Paul Greenberg
85 percent. I skim the real WSJ and KC star daily, but for anything I truly commit to reading, is through my reader. I do, however, get a chunk of NPR in during the morning commute.
- Jarrod Morgenstern
I don't think there's anything to be ashamed about reading some stuff in print. For some material, print can't be beat.
- J. McConnell
I'd put it at 85-90%, given the amount of books and mags I try to consume. Curious how the digital breaks down for the 95%ers: TV v Computer v Mobile.
- Stephen Winkler
I'd say 75%. But that's because I can't give up the books!
- Simon Bisson
from twhirl
I'm 80% digital: 65 computer, 10 radio, 10 books, 5 Blackberry/txt, 5 TV, 5 newspaper/magazine. (I'm counting satellite radio as digital.) TV, newspapers and magazines are time-killers, though - not must-do's.
- Sarah Morgan
Online: World News: 90%. Local News, 5%, Industry News, 85%. Sitting down with a book or magazine feels like a holiday. Comprehension and absorption are higher with print, however.
- Dana Lookadoo
95% Only dead tree stuff is books and the occasional magazine that isn't otherwise online.
- Jim Graham
I don't think that I could ever give up print media entirely, unless that is eventually made mandatory by the death of print media itself (knock on wood), so I still consume a vast variety of books, newspapers, and magazines on a daily basis in addition to my consumption of electronic media. I'd say my percentage is around 65%.
- Atherton Bartelby
60% - i started to read more dead tree stuff again lately.
- Ralph
Gee, friendfeed commenters are more digital than traditional... Chalk me up as not surprised. To contribute to the noise, 95% internet media: free weekly newspapers are way more valuable for most local events than online media.
- Bjorn Stromberg
I avoid paper like the plague, but I do read the occasional recommended book.
- Rahsheen ™, Coach Rah
about 70-80%
- edythe
98% or more, including technical books, technical papers, popular fiction, magazine and newspaper articles, etc. I used to be drowning in paper documents -- now my space is nearly paper free, and I love it. I currently have a few hundred ebooks stored on my Samsung Blackjack, including weighty tomes on linguistics and suspense novels.
- Sean McBride
70% - the other 30% would be books
- Glenn Dixon
Still read print newspapers and weeklies, paperbacks for the commute, and dusty old books in the smoking room. But I have enough feeds to make that teetering pile small and have to go with 90% ...
- Ashton
I too read books on my commute so maybe 20% books, 80% electronic. I very rarely read print magazines or newspapers anymore. I live in Google Reader.
- Wm Morris
50% print - 50% online
- John
I still read books... but I think I would read them faster if they were an etext
- Noah David Simon
About 50%. I will love holding broadsheets like the IHT, Financial Times, Guardian, Weekly Telegraph. Long form copy doesn't lend well on the Web - when I want short and sweet, I go online; otherwise, I read papers and pubs.
- Darcy
Online Copywriting 101: The Ultimate Cheat Sheet - http://www.grokdotcom.com/2007...
Fantastic resource for all of us!
- Nancy Sagar
Online Copywriting 101: The Ultimate Cheat Sheet - http://www.grokdotcom.com/2007...
Fantastic resource for all of us!
- Nancy Sagar
Google AdWords Traffic Estimator - https://adwords.google.com/select...
Free tool enables you to estimate the number of clicks you may receive by keyword for a Google PPC campaign. It's rough but helpful as you evaluate your potential costs and keywords.
- Nancy Sagar
Google AdWords Traffic Estimator - https://adwords.google.com/select...
Free tool enables you to estimate the number of clicks you may receive by keyword for a Google PPC campaign. It's rough but helpful as you evaluate your potential costs and keywords.
- Nancy Sagar
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