A Des Moines-based web 2.0 company called SmartyPig (goal-oriented savings account system -- legitimate and backed by FDIC) has had its entire website design stolen by Romanian company TrustyPig, which appears to be some sort of advertising platform. Help us spread the word! - Nathaniel Payne from Bookmarklet

If we got everyone in the FF/twitter/digg/social crew to blog it, tag it, digg, and clip we can hijack them in google - and make sure they don't get away with it - andy brudtkuhl

if they're in Romania, I'm guessing they will be privy to using hackers to fight back, especially if they are not ethically oriented, which is quite obvious since they steal someone else's brand. Since here in the USA we are forbidden from engaging in hacker warfare, we need to be ready to retaliate using more fourth generation warfare methods in case they do resort to information warfare. Which means this can't just be on the internet. We have to fight them on the beaches, fight them in the air, so to say. - Zhang Dalong

We have to be ready to use the best, nonviolent methods, and maybe even, if all else fails, riot, to get their government's attention. Using the state to shut down the loser is a better tactic than using a base strategy such as googlebombing or brandjacking. We need to get people motivated to fight back. - Zhang Dalong

I love that TrustyPig has the headline "Think Outside The Box." They should take their own advice! - Dana D

So I suggest this movement try to find more people who pack a punch (I'm a writer and cubist pen artist, for starters, so I can help) and get the cultural world to oppose this business. Once they become unpopular and see that the aesthetic and business worlds loathe them, they will break apart from infighting and will be crushed shortly. - Zhang Dalong

@Zhang - no need, actually. This was resolved WAAAAAAY back in August. The TrustyPig site as of today actually no longer exists. - Nathaniel Payne