Nah, I'm just not going to go to each brand's "my" site. And I'm certainly not going to go there and expect that most people are "real" as opposed to plants placed/paid by the brand.
- Craig Eddy
A smarter move for Kmart & Sears is to use existing socials, benefiting from cross-pollination.
- Jason Nunnelley
I dont like it.. YASN = yet another social network.. why not use the tools everyone is using already - instead of trying to pull people in. that's why the news industry is flailing now - refusal to adapt and insistence on pulling people in when they didnt want to be
- andy brudtkuhl
We added reviews to our sites and in very short order have over 7000 responses. It's been very useful for everyone. But, it all remains under our primary domains so it does not take the shape of a separate social media site.
- Rick Bucich
Rick - that is exactly how it should happen
- andy brudtkuhl
@i140 Jason: perhaps it's particular to our product but for us, existing review platforms haven't gotten traction. I suspect it is because many (like Yelp) are localized and our customers are nationwide and international.
- Rick Bucich
Look at non-traditional social networks that sprout up around e-commerce... Amazon comments, lists, recommendations, etc... Netflix has friends features, recommendations, ratings
- andy brudtkuhl
In an article about the launch the founder talks about using things like Facebook Connect, etc. to pull in additional user data. Doesn't want it to be a chore to set up "another profile." Also, this is an opportunity for them to build partnerships with places like Amazon, Netflix, etc. to bring in their content. Either way, they'll build up a community of uber-focused brand loyalists.
- Mike Templeton
I don't think there's a solid argument yet over which is better: custom-building social features or leveraging existing platforms? Corporations like Sears will want to collect (and own) customer data and behaviors, so custom-building makes sense out of the gate for them. Building off Facebook Connect assumes that Facebook is *the* ubiquitous social networking utility, which may be true, but does require a leap of faith from the big corp standpoint.
- Nathan T. Wright
@mike true but those brand loyalists are already buying from them and are following them on Twitter, Facebook, etc... Why create another bridge? Why create more dispersion?
- andy brudtkuhl
@webtwopointeight I concede your point, and see a social deep-linking future. Aren't we wishing we had threading now?
- Jason Nunnelley
@Nathan - you are exactly right - they want the data. This why newspapers are in the state they are today. They wanted to own eyeballs and data (classifieds, jobs, etc). Rather than using the tools available they tried to create their own and they became irrelevant
- andy brudtkuhl
@abrudtkuhl The idea is to keep you on the site. It makes sense. They link into existing socials also. <3 existing platforms.
- Jason Nunnelley
I wonder if you can create a happy medium here. Build some proprietary social functionality but still allow for the portability of identity and social graphs?
- Nathan T. Wright
@abrudtkuhl Though we don't like to admit it, not everyone is on Twitter/Facebook. This is a way for Sears to mine the data they collect from fans, just like Facebook is doing as a third-party aggregator. Also, how much are you really going to be posting about Sears on other websites? To me this is like signing up for the email newsletter. I joined their community because I am interested. I'll go there to see reviews, discussions, etc. related to Sears. It's not only a filter for them, but a filter for me.
- Mike Templeton
Completely retarded. It shows a complete lack of understanding for the long-term as we move away from proprietary networks, owning customers, etc.
- coldbrew
But after the initial "flash in the pan" from the site being new, what compels me to keep coming back to mysears.com? Honestly, I can't think of anything...
- Craig Eddy
@mike oh yes i agree they want to broaden their social reach .. but they should do it on their main domain, wrapped around their store - directly linking the online buying experience with the social experience. Not YASN
- andy brudtkuhl
@Craig - exactly that's why it needs tied into the buying experience. Any B&M store like this should look to Amazon for how to approach implementing proprietary social systems into the buying experience - cuz that's where it matters.
- andy brudtkuhl
Example: Whenever I am looking to buy something, I go to Amazon or Newegg first to check out the ratings and recommendations - which are tightly coupled to the product - not on a completely different site
- andy brudtkuhl
http://www.viewpoints.com/ is an existing social, just not one of the ones we typically use. I agree that controlling your space is paramount in commerce. Amazon comments are dead on.
- Jason Nunnelley
@Andy I think you will see them incorporating things like reviews and discussions from the MySears site back into their main online experience. Just give them time.
- Mike Templeton
@Mike undoubtedly... so that begs the question - why not just implement that in the main site? ...Where all your customers are already visiting ... right where they can click "BUY"
- andy brudtkuhl
Another component I love about this: "2,338 members in IA" Already that's more people than I follow on Twitter, and I follow people from everywhere. This is a great way for me to find targeted information from a targeted audience.
- Mike Templeton
Amazon has only one physical product of their own (not counting SKUs), and it also represents lots of different retailers. It is not quite appropriate for an analogy.
- coldbrew
The benefit to the stores are cross-linking / deep-linking between their web presences. I don't see a benefit to the customer - like Craig said "why would i go back?"
- andy brudtkuhl
@coldbrew yea it is - sears sells products that arent their own
- andy brudtkuhl
@Andy I'm saying they will add that into the main site. It's just a difference of a domain. It also creates some separation for those who may not care. "To join in discussions about this product, visit MySears.com and see what other consumers are saying."
- Mike Templeton
Brudtkuhl: The majority of Sears products are their own (Kenmore, Craftsmen, etc.). I wouldn't go to Sears for anything else. Sears doesn't have other vendors for whom their domain is an ecommerce site. Amazon has less conflict of interest in controlling the consumer contributions (moderating poor reviews).
- coldbrew
It's still a digital natives issue if you ask me. Traditional retailers too often have very little knowledge, interest, or ability in using social computing to engage customers, despite these encouraging signs. Of course, the survivors 10 years from now will have figured it out, one way or another.
- Dion Hinchcliffe
@Dion: Do you feel that Sears is not "getting it" with this community? They have a blog, offer consumer reviews, discussion sections, a "submit your idea" ala Dell's Ideastorm, plus outposts on the top social media websites. They've even got tools to enable users to share information via email or other channels. Seems to me they are ticking all the social media boxes.
- Mike Templeton
I think Dion is drawing a distinction between "ticking the boxes" and making it part of the fabric of the retailer... I work at Best Buy and we are spending a lot of time thinking about the latter.
- Ben Hedrington
@benhedrington But first Best Buy had to step into the conversation, right? I think this is a good step for Sears, but is also only the first step. With what they've launched for now, I'd be surprised if we don't see this stuff integrated into their main experience in the near future.
- Mike Templeton
Mike, I'm with Ben, social retailing is something that goes far beyond social media; it's about transforming the very way customers are engaged by the company. The models for doing this effectively (both in terms of cost and the desired outcomes on both sides of the conversation) are still evolving. Social media is a good medium, but it's far from sufficient when it comes to engaging customers over the network as a primary channel. Great first steps from Sears IMHO.
- Dion Hinchcliffe
@Mike I don't disagree start somewhere start small and grow it based on feedback organically... but when you see these vendor platforms launch it seems more about "installing a product to make you social" in this case Viewpoints.com rather than efforts to become a social retailer. All that said kudos to Sears for trying and getting out there with something.
- Ben Hedrington
Jeremiah thanks for your post. Rob Harles here - I am the VP of Community at Sears. The comments from your followers are very helpful and many of them dead on. This is a first step for us and we are committed to seeing this through to fully integrate community into everything that we do. We are very keen on using this initiative to learn and evolve. So, we are glad to hear from you.
- Robert Harles
Robert - thanks for chiming in! Great to know you are listening!
- andy brudtkuhl
@Mike- Great discussion! This is Julie-Community Liason on MySears. Sears.com and MySears are linked. When you check out a product, there are reviews and discussion links from the MySears site on the product page. Just wanted to let you know-Sears is trying to make the social interaction work with the retail side.
- Julie Kayaian
HUUHHHHHHHH -- SCANDAL!!! I feel so violated...
- sofarsoShawn
Good for him. If I was in the market to buy one and he had a link, it's no skin off my back. If I wasn't in the market his post about it would just fly right under my radar.
- Martha
Nice catch. He may need to be un-followed moving forward. From what I can tell, he is genuine, but he missed out on being transparent and that screws with my bullshit meter (it may need adjustment).
- coldbrew
Doh! Amazon Affiliates are the obvious play. It makes complete sense. Will be interesting to see how/if this catches on.
- Roberto Bonini
I think content should never contain affiliate links as to remove all chances AND suspicions of conflict of interest. I think the only thing one can safely get out of social media is reputation - personal branding you could say, which can be "monetized" true better job opportunities, consulting offers, etc. Affiliate links in your content destroys the trustworthiness of your brand, at least for me.
- Meryn Stol
@Roberto & colbrew believe me I expect Kindle's for ALL of US!
- sofarsoShawn
But nothing wrong with charging $200 per hour because you're a super star. Super stars are - per definition - scarce.
- Meryn Stol
@sofarsoshawn: believe me, this thread is not about the Kindle
- coldbrew
true, no more sarcasm (well maybe a lil), it's a little bit equitable to investment bankers plugging their own stocks before the first financial plummet after which, disclosure became a must if there was any possible conflict of interest. I'm not equating it 100% at all, but it is akin in that it casts doubt on that persons repupation as a reliable source
- sofarsoShawn
*shakes head* Kindle wouldn't have half of the Internati buzz without affiliates pimping it for referral fees. Yet, no one really thinks about it on this macro level. Instead you aim at the guy who didn't get a free v1 Kindle and panned it when he did get one. It's the right thing to be cautious of, but applied to the wrong person.
- AJ Kohn
I have no issues with this. Robert is a unique 'brand'... No one has to follow him or click the links. Also, an endorsement of the kindle is hardly being a shill, it's a good device - might as well be paid in doing so. That said, I'd say free service like FF and Twitter should get a cut.
- Vince DeGeorge
I don't really mind at all. The affiliate cash doesn't hurt the purchaser at all. Who cares if Scobez makes some extra money?
- Internet's Tad
What's so big about sticking in affiliate links like that? I do it all the time when I reference books, and have been doing so for a good long time now. I thought by these days, it'd be a no-brainer to do something like this. Much ado about nothing.
- Chris, Taskerrific Guy
@Chris and all, I wouldn't call this "much ado about nothing". The reason I posted is because of Robert's visibility and the previous discussion of how he was "wasting his time". How could he convert the community to revenue? If he put a note out on Twitter asking for $5 via PayPal, would that have been effective or as good? It's an interesting move.
- Louis Gray
It is indeed much ado about nothing. Damn near any Amazon link you encounter these days is going to have an affiliate code embedded in it. Most of mine do and its no big deal, people click or they don't. If it starts to get spammy thats when the problems happen. However if you're posting a link to a product you're discussing, why not put the affiliate link in there? You were going to link to it anyway and the same people were going to click the link anyway. I fail to see the problem here.
- EricaJoy
@Chris: +1. I run a book blog. I review books and I bash Kindle. I still have affiliate links. The issue shouldn't be whether you use affiliate links it should be whether the affiliate links taint that person's reviews of products. *MANY* in the Kindle space are tainted but Scoble is not one of them.
- AJ Kohn
Erica, I wouldn't put this in the "problem" category. But Scoble potentially converting his user stream across multiple networks into revenue is newsworthy, especially versus December's discussion about needing an intervention and how he was propping up service valuations and getting nothing in return. I think you'll see the biggest "criticism" I had was that it wasn't disclosed - which others across the Web have had mixed agreement with.
- Louis Gray
Erica: Do a affiliate link for charity then.
- Meryn Stol
I'm ok with Robert doing this if he discloses it - e.g. by adding in [AD] and limiting this to once a day. I'd also want him to care about the products, which I'm assuming is the case with the Kindle.
- Mike Doeff
Josh: How do you mean? My point was that you shouldn't give your "constituency" any reason to doubt your objectivity, your honesty. Likewise, I also don't like sales person who work on commission basis. They're just wrong incentives. They could be honest, sure. But they also could be saying things out of financial interest.
- Meryn Stol
I must add that full upfront disclosure (should practically be part of his blog header) would help a lot.
- Meryn Stol
I suspect that Robert's posting of links here contravenes Amazon's operating agreement -- section 10 specifically but I that is between him and Amazon.
- Brian Sullivan
why???? why does it matter? In a sense, if you post a NON aff link, do you feel thats better? if so WHY?
- Rob Sellen :o)
Brian, what does section 10 of that agreement specify? (too lazy to look)
- Mike Doeff
Meryn: I will disclose from now on. I wasn't telling anyone to buy them. I actually hate the first Kindle quite a bit. Here's my review: http://scobleizer.com/2007...
- Robert Scoble
By the way, I see lots of people linking to their blogs where they make a lot more money off of the hits through advertising. I never see disclosure of those links.
- Robert Scoble
10. Responsibility for Your Site You will be solely responsible for the development, operation, and maintenance of your site and for all materials that appear on your site. For example, you will be solely responsible for: the technical operation of your site and all related equipment ensuring the display of Special Links on your site does not violate any agreement between you and any...
more...
- Brian Sullivan
@scobleizer I don't have a problem with affiliate links in Twitter, but a disclosure would be appreciated.
- John Grinde
What's in section 10? Sounds like interesting reading, but not this morning :)
- coldbrew
I see the thread has gotten to be 90% on the disclosure issue - and good morning, Robert. What are alternative ways you think Robert and others could convert their visibility on these networks to revenue?
- Louis Gray
Robert, just to be clear: I do trust you that you're not becoming the stereotypical "upselling" sales person. Anyway, you see the fuss. I think you know as no others that full transparency is best.
- Meryn Stol
poor guy, one affiliate link, and the whole blogosphere jumps on him.
- xavier vespa
Louis: want to make money on social networks? Put ads on your blogs and link to them. Oh, wait, this is an aggregator and it does that by default. Or, get a job at a PR firm because you are a highly thought of blogger (or keep your job because of that). I never see people disclosing those kinds of links. Meryn: I will diclose from now on when I link to sites using affiliate codes. Personally I doubt I'll make any substantial income off of these links. Certainly hasn't been the case yet.
- Robert Scoble
Meryn... WHY is it best and for who? would it have made you feel better if it was a NON aff link?? why? would it have mattered if it was a NON aff link but not disclosed? Or was disclosed?
- Rob Sellen :o)
xavier: I actually think this is funny since the link itself gives disclosure of a kind. There's lots of people making money here that aren't disclosing it.
- Robert Scoble
how is §10 of the Amazon agreement relevant? sorry for being dense, but I read it and I don't see the connection.
- Nathan Rein
The agreement has a discussion about where you can post links - specifically on "your site" - section 10 further refines the definition of "your site".
- Brian Sullivan
The focal point here for me is finding a way to convert the followers to revenue. Robert knows that from me its not personal. I don't run ads on the blog, or charge people to read, and I have zero problem with his Seagate ads. I have zero problem with his links to Amazon having affiliate URLs. As mentioned in the article, I would have preferred a note of disclosure, but what I like here is the thinking about how he can leverage his work over the last few years in building a network.
- Louis Gray
Adding on... if you were thinking about buying a Kindle or anything from Amazon, start with Robert's URL and make the poor guy some cash! :-)
- Louis Gray
why?? he aint POOR is he? lol... but I agree in that sense, if I was buying sommat anyway, i'd rather it went to help someone than not. :o)
- Rob Sellen :o)
If Robert would be pitching products and asked readers to "tip" him for his advice by buying the product through an affiliate link, then I would consider that a very fair deal. I've said this somewhere else, but this is relevant here: I'm more likely to pay for "donation ware" than for shareware.
- Meryn Stol
I only see a very small problem with this. I think disclosing the affiliate link would have been better, but many people look to Robert as an online "cool hunter" of sorts. That's adding value to the information exchange and being compensated shouldn't be frowned upon IMHO. If he handles it poorly (and obvious conflicts of interest arise) he will lose his value add and lose his followers.
- mikepk
That's ok, but thats only you Meryn. ;o) So you would rather use my beer button my blog than click an aff link when buying something you would buy anyway but decided to buy then through my post etc..,? what difference does it make either way?
- Rob Sellen :o)
@mikepk: I partially agree. I don't think disclosure is really needed. (I don't need the useless privacy updates I get from every credit card either.) It comes down to trust. Do you trust that the individual is not being influenced by the monetary incentive? If you suspect there is bias based on the affiliate relationship then that person loses trust and followers and ultimately hurts their own revenue stream.
- AJ Kohn
@mikepk I agree it's a small problem, however I would like to know why Scoble didn't disclose, that is if he feels up to answer it ~ Scoble? Btw I think Robert Scoble is a God with a chiseled body
- sofarsoShawn
Chris.... thats what i would do... i wouldn't just go through his, id rather choose who my aff payment goes to :o)
- Rob Sellen :o)
I looked at and clicked on the link -- the link has the word "scobleizer" in it -- seems to me that is effective disclosure? It doesn't go directly to the amazon Kindle page either -- it goes to an intermediary link. I think there was disclosure if not totally overt. Only an idiot would think it is not an affiliate link.
- Brian Sullivan
Josh... who are you to say we are "getting to smart for our own good here"? What is your problem with someone trying to earn a living online? who cares where you actually earn through your link?
- Rob Sellen :o)
@Josh: It was a bit tongue in cheek :) I mean, who needs more help, me or Scoble. Well, maybe I'm biased.
- AJ Kohn
++josh ;o) very true, be yourself and stop idolising certain people and your view does become clearer. :o)
- Rob Sellen :o)
Robert Scoble is now officially spam.
- Josh Haley
The honnesty in affiliate revenues is easy to tell: A review that is supposed to describe you a product MUST include a disclosure about the affiliation. A simple link without a real review is called an Ad. What I mean, is that when you making a full review with list of advatnages, you have to tell me if you are affiliated with the product owner or not so I can tell if your review is biased or not.
- directeur
There is no need for disclosure. I automatically assume that everyone is out for a buck. If someone posts a link to a product, i'll just assume they might make something from my purchase. So what. If i want the product (i should have researched it), it was a useful tip and they may deserve a some referral income. This is very similar to viral marketing. Although scobleizer's link was in the clear, in the future they won't be. There's nothing we can do to stop it. It's simply capitalism doing its thing.
- ·[▪_▪]·
Josh: I didn't disclose because I didn't ask anyone to buy anything. In fact, I really hate the original Kindle (I sold mine a long time ago after giving it a horrible review). The link itself is disclosure, by the way. If you don't know how to read URLs you should learn how Amazon and other places work. This discussion is good for everyone to become more knowledgeable about that. By the way, I did disclose within minutes of posting that item. Louis asked me about it and I disclosed within a few minutes.
- Robert Scoble
I'm just messin' with him. I say go for it. Affiliate marketing has helped me too, I just haven't really pushed it on my friends yet.
- Josh Haley
As for it being spam: block him if you don't want to see it.
- ·[▪_▪]·
I'm really angry now, none of you guys have an affiliate beer link on your site.
- Greg GuitarBuster
Robert, I think lot of people tend to assume "purposive behavior" when someone "steps out of line" (at least in their view). My first reaction was likewise. I think you've got enough social capital to ride through this controversy. :)
- Meryn Stol
Doesn't Robert Scoble live in America? Anyone heard of this crazy thing they do there...capitalism?! I can't believe he's trying to make a buck in a capitalist society...simply amazing! He want's food on his table? Clothes on his back. Ridiculous. Have him move to Cuba and roll cigars in the name of the homeland and earn a living the real way in a Communist state. That's how to capitalize. I can't believe this is news.
- Brian Bufalo
If I find a product I truly like, and have it myself, or I am planning to buy it, and I want to share it with everyone else, I'll go check to see if it's available on Amazon, and post the affiliate link. I don't see any problem with that. Conversely, if you post an affiliate link to something I want (amazon or anywhere else) I don't care that you make some commission, as long as I get the product I want at the price I am willing to pay.
- Ian May
louis, one way to monetize is to use community currencies.
- ernie yacub
I hope he gets rich--we will still be in his debt.
- Robert Linthicum
[stares into thread] For relaxing times... make it... Suntory time. [raises glass of whiskey] http://www.SUNTORY.com
- Karim
Robert...you only disclosed it AFTER getting "caught red handed" by your own addmission, you had NO real intention of doing a disclosure and you know it.... thats why you said "caught red handed"... either you had no intention, or hoped to not get spotted... but you were, now you say we "should learn how URLs work" as if we should know better... unbelievable.
- Rob Sellen :o)
robert linthicum.. why?? what do we owe him???
- Rob Sellen :o)
@Rob he's received far more publicity doing it the way he did than he would have with a pre-disclosure. It's all "meh" to me.
- Mattb4rd
@Mattb4rd I disagree, especially since when one says the alternative would be lessened yet there's no going back, no do overs to see what happens this renders your whole point moot. Openness & transparency beforehand would have rendered would have lessened the controversy
- sofarsoShawn
I don't get what the big deal is.... you guys are crazy. Hope ya got some bling, Robert. :)
- Adam Curry
I don't see the big deal, If you like the "product" and buy the product, the price is the price affiliate link or not.
- Ron"micronet"Harwood
Wow, Adam, it has been way too long since I have seen you. Nice to see you here on friendfeed.
- Robert Scoble
I think the link is disclosure enough and Robert is worth some extra money..
- Peter
Just another example of political correctness gone to an extreme. Save the bandwidth and end this discussion. There's nothing wrong with affiliate links and people clamoring for disclosure should just be smart enough to move on with their lives.
- Pankaj
from twhirl
All I can say is congratulations Robert for this important initiative! This is an excellent approach to start a discussion about monetization on Twitter, FF and others (One I support). We used to have the same reaction when advertising and affiliation came to blogs, those have now many supporters. There are many questions such as: should we find a standard (disclosure)? What about the platform own future monetization model? etc.
- Zack Brandit
Possessed? Demonetize the need demon. Focus on giving gifts of value and beauty without expecting gold. Value what cannot be bought or sold.
- Phil Boiarski
I don't see anything wrong with linking to amazon or affiliate links. I've got an amazon affiliate account. If I find a book that I like and am going to blog about it do I include my affiliate link. Sure. Why the heck not? If I talk about my Canon 5D M2, or drobo, or whatever, will I put one in? Sure. I've never seen anything wrong with any of that.
- Thomas Hawk
oh, and I also sell adds on my blog through Federated Media. Don't see a problem with that either.
- Thomas Hawk
A Des Moines-based web 2.0 company called SmartyPig (goal-oriented savings account system -- legitimate and backed by FDIC) has had its entire website design stolen by Romanian company TrustyPig, which appears to be some sort of advertising platform. Help us spread the word!
- Nathaniel Payne
from Bookmarklet
If we got everyone in the FF/twitter/digg/social crew to blog it, tag it, digg, and clip we can hijack them in google - and make sure they don't get away with it
- andy brudtkuhl
if they're in Romania, I'm guessing they will be privy to using hackers to fight back, especially if they are not ethically oriented, which is quite obvious since they steal someone else's brand. Since here in the USA we are forbidden from engaging in hacker warfare, we need to be ready to retaliate using more fourth generation warfare methods in case they do resort to information warfare. Which means this can't just be on the internet. We have to fight them on the beaches, fight them in the air, so to say.
- Zhang Dalong
We have to be ready to use the best, nonviolent methods, and maybe even, if all else fails, riot, to get their government's attention. Using the state to shut down the loser is a better tactic than using a base strategy such as googlebombing or brandjacking. We need to get people motivated to fight back.
- Zhang Dalong
I love that TrustyPig has the headline "Think Outside The Box." They should take their own advice!
- Dana D
So I suggest this movement try to find more people who pack a punch (I'm a writer and cubist pen artist, for starters, so I can help) and get the cultural world to oppose this business. Once they become unpopular and see that the aesthetic and business worlds loathe them, they will break apart from infighting and will be crushed shortly.
- Zhang Dalong
@Zhang - no need, actually. This was resolved WAAAAAAY back in August. The TrustyPig site as of today actually no longer exists.
- Nathaniel Payne
My goal is to do one thing a week that is interesting enough to share with my family (failing that, compensation and benefits lawyers need a backup plan, share with them something extraordinary that I've seen someone else do). This is my 1/7th Scoble plan because I can't have a conversation with a different interesting person every day.
- David Thomas
2009 will be the year that I create. This goal will drive everything else I do.
- Nathan T. Wright
...spending all day on FriendFeed. What to do in 2009: be more efficient in my use of FriendFeed so I don't spend all day on it unproductively. Just some of it.
- Scott Lockhart