Nicolas Gabard › Comments

danah boyd - Nicolas Gabard

Jonathan Poritsky - Nicolas Gabard

"You'd deserve a bigger tribute ;-). And thanks for your last tweet about @itweevee which could "dramatically improve the watching experience (and the feedback loop)"..." - Nicolas Gabard

"Agree Taylor. We met David Lynch when Cartier asked us to produce a film during his exhibition at the Fondation Cartier in Paris. http://www.happyendfilms.com/#...... It was an incredible experience with a very nice guy and a prolific artist (music, films, paintings etc.)" - Nicolas Gabard

"David Lynch is a good example of artists who "shape their tools as much as their tools shape them". http://interviewproject.davidlynch.com/www....... http://twitter.com/David_Lynch" - Nicolas Gabard

Why MySpace Is Launching So Much Original Studio Content - Nicolas Gabard

"Umair Haque was missing from this. So... "What is free? A business model - as the post suggests? No! It's just a pricing strategy. But it's a very powerful pricing strategy. There's a very simple reason almost all businesses dependent on complex network effects ultimately shift to free pricing. These aren't just 2.0 plays - in fact, free pricing can be seen at work across media, software and increasingly, consumer goods, pharma, etc. The reason is that there are powerful increasing returns dynamics at work. In other words, free maximizes the potential for value creation. Now, capturing value from "free" pricing is where we get stuck. How can we profit if something is "free"? The trick is that "free" isn't the business model; it's not even the profit model - it's just one end of how we price things. So, to capture a share of the value we've created, we can take many paths. We can shift to services, we can resell consumption, etc." http://www.bubblegeneration.com/2007........." - Nicolas Gabard

"I agree Will and you explain perfectly what my "french english" can't. Taylor sorry for the understatment ;-)" - Nicolas Gabard

"Joe i can understand what you're trying to say, even if i totally disagree. Taylor is building something rare. To understand you have to follow him since the early days to measure his impact. Taylor is one of ma favorite "smart aggregators". He brings a lot of "real value" to my work and help me to become less stupid. And that's a lot of work ;-). Maybe it's not the point, but as a photographer, he gives something very original too. That was my very limited POV which i'm sure, brings no real value..." - Nicolas Gabard

"Start asking questions rather than just looking for answers; start imaginating, make a mess, start hacking, and above all, have fun. That's a PERFECT roadmap !" - Nicolas Gabard

The moral of the story is simple. You should see Heavy and YouTube as opposites in strategic error. Heavy doesn't create enough value consistently enough to be able to exert enough pressure to capture a significant share. YouTube, on the other hand, is creating a great deal of value - but also can't exert enough pressure to capture a significant share. - Nicolas Gabard

"Revolutionizing branding is the real play at the heart of all this. Google thinks they are closer now, with YouTube in their back pocket - because they have a platform for experimenting with branded ads" - Nicolas Gabard

"It's a great idea but you showed the way ;-)" - Nicolas Gabard

"This is the kind of ethos / exploring / thinking I respect. http://www.taylordavidson.com/writing......" - Nicolas Gabard

"Thanks Taylor ! I have no informations for Monocle, i've only found that http://bit.ly/5bFJu For XXI, to give you an idea : "Le Monde" one of the first french newspaper (US equivalent NYT) sells around 340 000. "Les Echos" one of the first business newspaper (US equivalent WSJ) sells around 137 000 "Le Point", "L'express" and "Le Nouvel Observateur" (US equivalent Newsweek or Time Magazine) sell around 500 000 Premiere, the first french cinema magazine, sells 160 000 I would say it's a success : in one year, just with WOM, they are cashflow postive. Last point, no ads in the magazine !" - Nicolas Gabard

"I don't buy these arguments. It's a Pareto Industry with a lot of middle men. This is clearly not an efficient value chain. (the arguments above refer to the 20% of the power law, so what about the other 80%?). I just see differences of degree with the music industry. I don't buy the idea that you need an agent (In France for example, this fonction is very new). I do not understand why an author can't have a "social editoring" + "social distribution". BTW in France, since 1981, books prices are regulated by the law : the editor choose the price and distributors can't undercut. Interesting to see how Amazon will set the price" - Nicolas Gabard

Unmarketing And The Webful Brand - Nicolas Gabard

"Agree Aaron. The question is how you link and organize the tools or more precisely how you translate Umair's paradigms (market, community, network) in the content industry to reshape a better value chain. From my POV, your two first paragraphs are related to the production process (match the talents, production tools, feedback loops, open creation etc.). The last paragraph is more about the distribution (and yes it's crowded, and "shared object" social nets are much more relevant, see Jyry Engeström) ; maybe the production has to be the first step of the distribution. it's all about the connexion costs in an hyperconected world and the friction in the value chain to allocate ressources in a much more fair way. How can we bring compelling solutions to the questions : For the Talents : how can i find stuff, jobs? How can i find partners? How can i obtain feedbacks? (and from whom). How can i improve my skills and developp my network? How can i emerge? How can i empower viewers? For the..." - Nicolas Gabard

"Agree with Taylor for the revenues flows. May be some brands and companies (BtoB) will pay for tools, services, that match with the product to deliver interesting additional value for the consummer aka topic centric aggregation. And you can charge for the filtering." - Nicolas Gabard

"I like this quote : "Every busiiness has an implicit contract between producers and consumers". It's all about the why ;-)" - Nicolas Gabard

"Thanks for the comment Taylor. My answer on your blog http://www.unstructuredventures.com/uv...... And ok, i take the bet ;-)" - Nicolas Gabard

"Taylor if "what will change is a break from buying mass-produced corporate goods to buying goods produced by individuals, tied to causes, etc", it would be a big change ! Then i don't think the web is neutral and the "how" will not affect the why (so agree with Bonifer's brillant comment) . As i've written "We know that to some degrees, dumb consumption confiscated part of the libido (life intinct), at the expense of creative, life-producing drives. We know that new media, social capital, social media etc. help to recover this creative part". And yes it's part of our status, so that you may call this "the new Prada" but till now, Prada never makes me feel a little bit smarter, feeling that each of your post gives me ! (so agree with Bonifer's brillant last sentence!)" - Nicolas Gabard

"Yes Taylor. I would add that Spreadable Content has to be useful too. And my question is : does "brand" media brings value to people? Not sure..." - Nicolas Gabard

"Precisely Taylor, the concept of "celebrity" are also commoditized (In the same way that Ethan thinks there is no market for brands stories, "celebrities testimonials" are no longer the trick). Ok, we'll find some successful associations, but you know there is only one Geroges Clooney ;-). I bet that luxury brands will try to find old icons to reinject some luster to their message, but it's just a provisional solution. Luxury brands, too, have to reinvent their communication." - Nicolas Gabard

"Taylor, it would be great to have the picture !!! Thank you so much. I think you have just highlighted a new value stream ;-)" - Nicolas Gabard

"Very nice stuff Taylor. Smart thoughts and beautiful photos and vice versa. Wish to hang the 10th slide in my room ;-)." - Nicolas Gabard

"Yes Ethan, agree, his diagnostic is right but this is only part of the solution. And his conclusion makes me fell dubitative..." - Nicolas Gabard

"@Taylor: as usual Taylor killer comment. And of course I agree witth you. We are part of a very exiting moment and it's time to experiment. But i'm always suprised by the gap between us (who try to put meanings in/with this new space where people come first) and the people in charge of the communication of brands (our clients). You might be right : let's create our own brands, tools, paradigms, sens of purpose. Even if we haven't a lot of cash, we have desire and ideas ;-) @Aaronchua: Thanks for sharing. I really appreciate. Mobile seems so strange for our clients that indeed a space of possibilities could open ;-) BTW here is a list of examples : http://www.beingpeterkim.com/2008......." - Nicolas Gabard

"Thanks Taylor. I was working hard for this www.happyend.fr and on this www.happyendfilms.com Nevertheless i swear i have read all your posts Taylor ;-) (hat tip for this one http://www.unstructuredventures.com/uv......)" - Nicolas Gabard

Une cause qui mérite qu'on l'aide ;-)) - Nicolas Gabard