Senior Editor @ Nature. Thinks neuroscience isn't exactly rocket science; it's more like brain surgery. Deleted Twitter here, but @noahWG if you dare...
Watching ads for food on TV primes us to want to eat and actually induces increased food consumption. Not. Surprising. Thank goodness we have neuromarketing watchdogs like this blog (written by the CEO of a neuromarketing firm, Lucid Systems, Inc.) to provide the checks and balances that we, the helpless public, need. I feel comforted upon reading stern calls for oversight like: "If food advertisers want to do the right thing, for themselves and their consumers, they should think seriously about incorporating neuroscience and cognitive psychology insights such as these into their thinking about when, where and how they advertise their products." Which translates to "Yo, please hire my company to help you sell your produce because together we can brainwash consumers!!!!!" Nah, no conflict of interest there. Lucky for us consumers, this field, and these companies, are selling nothing more than voodoo.
- Noah Gray
I wouldn't call this "privileged" like the author, as the memories and associations were no stronger than the auditory associations...
- Noah Gray
from Bookmarklet
The Fun Theory sez: Fun can change behavior for the better. Noah sez: I can't believe we are so fat and lazy that we need incentives like "walking on a giant piano" to encourage us to get a little f'ing exercise (and walking up 1 flight of stairs is certainly little). But hey, whatever works... (via Discoblog)
- Noah Gray
listening to "Calvin Harris - Ready For The Weekend (Fake Blood Remix)" - http://blip.fm/~fxpw9
THE DISLIKE BUTTON IS HERE: I've been waiting for this. Of course, the catch at the moment is that to see the dislikes of others, one has to be using Firefox and have the plugin...still a welcome stop-gap 'till Fb adds this functionality natively...
- Noah Gray
Celebrating Halloween is DANGEROUS!!!! Even if you are religious, you have got to think that Ms. Kimberly Daniels has completely lost it. Here's a choice quote: "These demons are automatically drawn to the fetishes that open doors for them to come into the lives of human beings. For example, most of the candy sold duri...ng this season has been dedicated and prayed over by witches." That's right folks, Grocery store candy has been prayed over by W*I*T*C*H*E*S!!!! Not surprisingly, this article was pulled hours after it started getting publicity, but the mere fact that it was even posted in the first place is moronic. Thank the Google cache for making this available. And thanks to PZ Myers for blogging about it...
- Noah Gray
"Research suggests it can take a week or more for the cognitive & physiological consequences of poor sleep to wear off — even after increasing sleep."
- Noah Gray
HOWEVER, people recovered much more quickly from a week of poor sleep when it was preceded by a “banking” week that included nights with 10 hours of shuteye. In other words, if you know you have a week of little sleep ahead of you, try loading up on sleep beforehand, not simply afterward.
- Noah Gray
That's why I don't schedule meetings prior to 10:00...
- Noah Gray
"..the 0.05 cutoff [is] a 'fetish.'" -- Mission Improbable: A Concise & Precise Definition of P-Value (via @ScienceNOW) - http://sciencenow.sciencemag.org/cgi...
"To heal wounds and improve communications between biostatisticians and the confused masses that rely on them, De Gruttola agreed to discuss the details of what p value means and does not mean with ScienceNOW. But, as you'll see, the probability that this will solve the problem is low."
- Noah Gray
from Bookmarklet
but unlike Brian, this article did indeed result in my feeling stupid...then I reassured myself by recalling the gazillion times over the last 20 years when students have asked me "how do you know that?" when suggesting simple vocabulary changes with massive effects. sigh. Expertise is not a good blanket on a cold night.
- Mickey Schafer
Statisticians never seem to tire of explaining p-values to "the confused masses". As De Gruttola says "It's the difference between I own the house or the house owns me. It's two different concepts." Biologists: confused masses no more!
- Greg Tyrelle
Ha! Is this a real interview? If so, I'd like to see it on video. Then: I'd like to see it autotuned.
- Steve Koch
Yeah, I'd love to hear the audio for this! Thinking in statistical terms really is alien to many people, and let's not even get started on Bayes Rule!
- Mr. Gunn
I love watching these beasts walk upright carrying around a fruity cocktail. Except someone has to teach our cousins that there are more distinguished drinks that they could be enjoying rather than "Sex on the Beach"...
- Noah Gray
Yes, Maxine, he certainly has. He didn't link to the earlier posts, but he used to be quite firmly in the "blogging is a waste of time, now get back to the bench" camp.
- Mr. Gunn
"Superfreakonomics" has performed quite poorly with critics regarding how it has handled the issues surrounding climate change. If you want to read a simple mathematical takedown of Levitt's and Dubner's positions, read away! Only simple arithmetic required! (via Carl Zimmer)
- Noah Gray
"This method of accessing data is highly effective, but issues are raised. Ethical issues and financial implications are the most important. N-OA journal publishers should recognise the problem, research its size and implications, but the discussions must occur in the open access area."
- Noah Gray
from Bookmarklet
Thanks to Gavin Baker from Open Access News for posting this.
- Noah Gray
"Other users who have access to those journals then download the requested articles from those journals, and make them available to the requester by posting the articles either into the forum or to a publicly-accessible web site." IMHO this sort of redistribution is problematic, unlike e-mailing them directly to the requester. The latter's fair use, the former's republishing (for the ex-website). However, the study itself is thoughtful and interesting.
- Heather
I would be very interested to know which website is being referred to in this Manuscript, and whether or not, it is still functional.
- Graham Steel
Me three... anyone got a connection to the author?
- Bill Hooker
One pq "One might argue that, while $1.4M is a sizable amount, this is spread across 2,867 journals and conference proceedings, so the loss to each journal is not substantial. In addition, there is, ironically, a benefit to the journals: their articles would possibly otherwise go unseen and uncited". On average, that = $488 @ Journal...
- Graham Steel
@Bill - Nope, but "IT Health Ed can be contacted via e-mail: kmasters@ithealthed.com"
- Graham Steel
$488/journal is considerably less than the page and colour charges that most of 'em levy, on average, against a single article... [edited for clarity]
- Bill Hooker
I like how it's handled in the references wanted room here, one step removed from posting the file itself, but it is unwieldy and lacks searchability.
- Mr. Gunn
Winner of "Most Difficult Research Project To Justify To Grandma" contest 2009: Analysis of cricket ejaculate protein - http://www.plosone.org/article...
"Spermatophores were collected from males non-destructively, thus allowing multiple spermatophores to be collected from individual males throughout their reproductive lives."
- Noah Gray
from Bookmarklet
I'm assuming that "cricket ejaculate" is nothing to do with the nonsense that periodically spouts from Ricky Ponting's mouth?
- Neil Swainston
"What a useful way to look at it: Vatican, Inc is hoping to improve their bottom line by acquiring a competitor, Church of England, Ltd. About 600 Anglican middle-managers are in talks with the Catholic Church to rip up their theological roots (which, it turns out, aren't all that important) and rejoin the old establishment." - PZ Myers [Please also see the rest of Myers' commentary on his blog: http://is.gd/4Gdxj]
- Noah Gray