Watching ads for food on TV primes us to want to eat and actually induces increased food consumption. Not. Surprising. Thank goodness we have neuromarketing watchdogs like this blog (written by the CEO of a neuromarketing firm, Lucid Systems, Inc.) to provide the checks and balances that we, the helpless public, need. I feel comforted upon reading stern calls for oversight like: "If food advertisers want to do the right thing, for themselves and their consumers, they should think seriously about incorporating neuroscience and cognitive psychology insights such as these into their thinking about when, where and how they advertise their products." Which translates to "Yo, please hire my company to help you sell your produce because together we can brainwash consumers!!!!!" Nah, no conflict of interest there. Lucky for us consumers, this field, and these companies, are selling nothing more than voodoo. - Noah Gray