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Brian Wallace

Brian Wallace

I run a social media consultancy and operate several blogs in the space. Occasional writer for Mashable.
Google's Mobile Apps, Software, and Devices | WordStream http://www.wordstream.com/blog... via @WordStream
Looks like a great Twitter party - nicely done! #matzahfatigue
How RFID chips & virtual currency could bring some sanity back to SXSW | VentureBeat http://venturebeat.com/2013... via @VentureBeat
thanks all and appreciate the opportunity @viralheat! #metricschat
A7 - 5 more things an infographic needs: research, outline, social buttons, distribution, and luck :) #metricschat
A7 - 5 things every infographic needs: design, story, QA, sources, and call to action. #metricschat
A6 - having this outline will in turn govern the data vs data all over the place. #metricschat
A6 - think about having a flow of information that's similar to a storyboard for a video. #metricschat
A6 it's not just about the data. It's got to be a cohesive story. #metricschat
A6 if your data isn't interesting enough, see what your industry has to offer. You can also use surveys. #metricschat
some people have sizing issues on infographics. Just set height and don't set a width, don't guess or you're probably stretch. #metricschat
Infographics aren't a book report, but don't forget to cite your sources. #metricschat
A5 - poor/no research, spelling/grammar, no story, bad design, no social buttons, broken embeds = horrible infographics #metricschat
A5 - @viralheat we might need another hour to talk through all the pitfalls and mistakes in infographics :) #metricschat
Lots of folks remember the psychology of color http://nowsourcing.com/blog... #metricschat
RT @GrowMap: A4 Excellent infographics are like quotes for the eyes: wisdom distilled into a concise visual format #metricschat
A4 - we recommend infographics by reading time: 2-2.5 minutes is a good length. #metricschat
A4 - so we need visual, mnemonic queues to help trigger memory and give us rapid cognition on the subject. #metricschat
A4 - people are bombarded w/marketing everywhere they go (internet, radio, tv) but even crazy stuff like elevators, gas pumps #metricschat
A4 - infographics are popular because we have become functionally illiterate. :) #metricschat
...and we turned it into a humor piece that worked well #metricschat
There's no limit to creativity, EVEN within the b2b space. We once did an infographic for a concrete polishing company.. #metricschat
A3 - whitepapers and stuff are great. Show people you're the master at what you do. Infographics work too :) #metricschat
A2 - as we already mentioned social sharing buttons for on-page social proof. Guest blogging too. #metricschat
A2 - but also Reddit, StumbleUpon and other more niche networks of interest. Even forums (yup they are still out there). #metricschat
A2 - social sharing for sure as well - different people hang out in different areas of the web. Pinterest, FB, TW.. #metricschat
A2 - good content needs to be connected with influencers, trusted individuals that curate and give your content mileage. #metricschat
A2 - as much as people say that content is king, if you don't give it a push, nobody's going to find it. :) #metricschat
RT @viralheat: Q2 Whats the best way to go about sharing content? #metricschat
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