nptech

"YouTube added a feature that could enable non-profits to easily raise money or call actions using video. The Call-To-Action Overlay creates a semi-transparent pop-up at the bottom of a Youtube video screen with a hyperlink to any external website. You could link to a donation page, your non-profit’s blog, a petition, or even a volunteer sign-up page." - Eric Johnson via Bookmarklet

A presentation by Google specifically aimed at nonprofits. We usually take organic/natural search engine traffic for granted, but it's something that can be measured, tested and optimized just as much as paid search advertising, social media, e-mail, etc. Enjoy! - Jonathon D. Colman

Would love to hear everyone's thoughts on this. Glad that this article unearths valid concerns. - Laura Norvig via Bookmarklet

It was rushed but good - a little more talking-headsy than workshopy. Breakout sessions went well. Holly was her usual awesome self at the end facilitating a cool discussion between Matt Sharp and Matt Dunn - the risk averse Foundation paradigm vs. the Googly paradigm. - Laura Norvig

Wow, great discussion here on Amy's blog. - Laura Norvig

is there a summary? - Beth Kanter

Love the comments on this more than the article itself. I was just thinking about this this morning. I'll be giving a session on social media next week, things keep popping into my head like the mantra, "be authentic." It can't be said enough, and as more and more marketers get into social media it becomes clear what *inauthenticity* looks like. I think nonprofits are often good at social media because they are so authentically passionate about their causes. - Laura Norvig

Powered by All for Good. - Service Resources via Bookmarklet

I could have sworn Craig said early this year that the idea of a "Craigslist for service" didn't necessarily mean building something new ... didn't find that, but found this instead - great article. - Laura Norvig via Bookmarklet

I think this is also valuable for np orgs. We should approach our web publishing on our websites, blogs, etc the same way. - Ben Greenberg

"It's called a "flash mob," an internet era phenomenon where a crowd gathers to do something unusual for a short time and then disperses. They don't always have a clear purpose. But the flash mob outside South Station Wednesday was all about people helping those in need. The three-minute rush hour event raised awareness of a very real problem tied to the recession we're suffering through -- a falloff in charitable giving." - Eric Johnson via Bookmarklet