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brands to spend $ on experiences in digital. publishers may not like, but experience does not = microsite #imediasummit
NBC to allow brands, agencies to share in ownership of branded content they produce #imediasummit
"we know that digital metrics are flawed, but we're not concerned about offline." #imediasummit
great panel at #imediasummit 5 voices from different parts of industry makes discussion relevant and engaging to everyone here
Doubleclick guy uses adsense to advertise his Twitter profile. Really? #imediasummit
#imediasummit Riot of a preso by Hitpost super-smacktalk app despite the ppt issues
Great collaborative thinking about how to make use of time led by @thedurham and crew at #imediasummit
Casale preso: good point that not all reach is created equal, but it's pretty clear this guy hasn't seen these slides before #imediasummit
#imediasummit @heidikraft says brain takes 4x longer to process when multitasking
39 degrees? #imediasummit http://nunzi.tumblr.com/post...
See what lists say about @adamkleinberg - http://www.mustexist.com/list_ta...
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