"I would happily pay double what I pay today for Netflix .... if, and only if I was sure that what I wanted to watch would be available to stream when I wanted it on my phone or my PC or my Xbox.... I spent an hour today searching through piles of utter "watch now" cruft to find something I wanted to watch (while adding maybe 15 new DVDs to my queue) None of these are things I want to own. I'd maybe watch them once and then I'm done. I have maybe a dozen movies I watch often enough to care about owning. If not Netflix then some other service that let's me access the content when I want. I don't care about DRM. I just want no adverts and all the content I want when I want it (heck I'd maybe put up with pre-roll adverts but don't break up the content with dishwasher promos)" - offbeatmammal