For the first time, spending on digital/online advertising and marketing will overtake print in 2010, according to new projections from Outsell, Inc. In an industry crossover event, companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print methods such as newspaper and magazine ads.
- Bjoern - Hamburg, Germany
"Da hast Du natürlich nicht ganz Unrecht. Aber einerseits ist es ja nicht grundsätzlich falsch, auch Sozialschwächeren den Erwerb eines eigenen Hauses zu ermöglichen und ohne die Übertreibung der letzten 10-15 Jahre (für die teilweise auch die Politik verantwortlich ist, stimmt!), hätte dieses System sicher auch weiter recht gut funktioniert. Andererseits wollte Jonathan vermutlich vor allem die Mechanik hinter der Krise erläutern. Das da manche Hintergründe vielleicht etwas kurz kommen, ist dann vielleicht einfach so..."
- Bjoern - Hamburg, Germany
I once mentioned that the moment Britney Spears joined Twitter and other social networks, her image and reputation would turn around and people would begin to see her for who she is again. The controversial @britneyspears Twitter account (formerly @therealbritney) was recently launched, and my theory was put to the test. I had the opportunity to interview the person behind this account today, Lauren Kozak, to see how these efforts were going. The results were astounding, and I really got the impression Lauren knows what she's doing. Here are the results of my interview:
- Bjoern - Hamburg, Germany
What impressed me about the text-message campaign was that it was an effective device for collecting millions of voter contacts, while also signaling that Obama connects with young people.
- Bjoern - Hamburg, Germany