Blog networks becoming big business (http://www.nytimes.com/2009...): Some blog networks are reporting significant sales gains at a time when magazine revenue is plummeting. That success often doesn't come from ad sales alone. For example, Sugar, a network of a dozen blogs, earns half of its revenue from ShopStyle, an e-commerce site that it owns...
When Weblogs Inc sold to AOL for a reported $25 million in 2005, the notion that blogging could be a business was cemented... Pioneer Gawker Media quickly grew into a powerhouse, and it now has eight blogs, 20 million monthly readers and more than 150 full- and part-time employees... Sugar Inc, on the other hand, has a network of 12 blogs that draw 11 million readers a month...
- Onur Kabadayi