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Onur Kabadayi
The Value of Design to Startups - BusinessWeek: Design and marketing are way more important than engineering for consumer Internet companies, argues angel investor Dave McClure - http://www.businessweek.com/innovat...
February 2, 2010
from Bookmarklet
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minasedef, Bilen, BenleOyna.com and 3 other people liked this
"It's actually pretty easy to write a Web-friendly app or Web site these days. But it's still incredibly difficult to create visually appealing interfaces and, beyond that, to design them in ways that are compelling and engaging, drive calls to action, and are measurably adept at getting more customers to use your products."
- Onur Kabadayi
from Bookmarklet
"These days, most marketing isn't traditional PR and product placement. It's a very technically intensive discipline filled with SEO, SEM, social platforms, e-mail, widgets, social media, viral marketing, blogging, video, user-generated content, etc., etc."
- Onur Kabadayi
"The real challenge is finding designers and product managers who can build an awesome product experience, and marketers who can figure out effective, scalable, integrated distribution strategies..."
- Onur Kabadayi