"While Web 2.0 and social media tools provide great opportunities for businesses from a branding and marketing point of view, there are also a raft of other opportunities which are easily overlooked. The very same benefits that can be achieved through your social media efforts can also be applied across your enterprise – from employees to partners, vendors and even shareholders. Sounds great, right? But let me tell you a little secret. This sort of social media (and almost every aspect of social media) is just not sexy. It doesn’t have the glitz and glamour or even the spotlights of advertising; and there’s not the breathtaking scale of large format outdoor advertising. But if you can get past this, you will find that your social media efforts really will transform your business." - Evgeni Leshtanski from Bookmarklet