"Back in March, I talked about how you can cleanly separate personal and work social media personalities, and suggested a list of tools that I use to make sure I don't blur the two. But as I talk with companies getting started in the big world of social media, one thing that keeps becoming clear to me is that they need to be using Gmail as the communication hub for their strategy. By using Gmail, companies can centralize all social media-related communication, make it available to third-party vendors who may be participating, and easily integrate with other Google tools." - Evgeni Leshtanski from Bookmarklet